Director of Marketing

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.

Title: Marketing Director Location:
Remote/Hybrid - This role primarily supports our physical location of Cooperstown All Star Village in Oneonta, NY. While some travel to the physical location is expected (up to 30%), we prefer candidates based in New York metro area or other NE/Mid-Atlantic metropolitan areas. Salary: 120K - 150K USD annually

About Property:

Unrivaled Sports is building the nation's most exciting, community-driven youth sports brand-and we're looking for a Marketing Manager for the iconic Cooperstown All Star Village to join our team.

We're seeking a dynamic leader and strategic thinker responsible for shaping and driving the Cooperstown All Star Village brand. The Marketing Director role blends creative ambition with operational excellence-leading marketing strategy and planning, building a cohesive brand, driving results, and enhancing best-in-class experiences for ballplayers and families.

Position Summary:

• Lead marketing at Cooperstown All Star Village, building the brand and business for an iconic sports property through content, web, social, on-site, and communications.

• Develop best-in-class customer journeys across planning, registration, and events that enhance the customer experience and drive ancillary revenue.

• Own the entire customer lifecycle and drive new revenue, referral, and retention.

• Champion the brand, ensuring all consumer touchpoints represent a premium and consistent brand experience across departments (retail, operations, food & beverage, etc.)

• Oversee content production and distribution through a network of agencies, interns, internal teams, and more.

• Manage marketing and content internships to elevate in-season storytelling, production and programmatic opportunities.

• Drive overall business KPIs and measure success of marketing efforts. Work closely with product, operations, and business leadership to communicate and advocate for insights-driven improvements in the business.

Qualifications:

• An entrepreneurial minded leader. You are a strong self-starter with an ability to build marketing plans, drive decisions, and execute with limited direction.

• An all-around integrated marketer. You have7+ years in marketing, content, or communications-ideally within an agency, sports, or events-driven environment. Your experience is expansive and covers brand marketing, storytelling, copywriting, and social media.

• Execution-ready. You're proficient in creative tools (Canva, Adobe Creative Suite), and CMS/web content management software (Word Press, Shopify)

• An excellent communicator. You're collaborative, proactive, and comfortable managing multiple priorities in a fast-paced environment. You have exceptional communication and collaboration skills; comfortable guiding stakeholders at all levels.

#CASV #twdirector