Director of Sales

Compensation: Competitive base + performance bonus

We are an emerging national fence franchise brand built from the systems, reputation, and operational excellence of a longstanding industry leader. Our mission is to transform the fencing experience across America, delivering unmatched customer satisfaction, best-practice installation standards, and a franchise model designed to scale profitably.

As we grow, we’re seeking a Director of Sales who can architect our sales ecosystem from the ground up, develop a winning sales culture across franchise units, and coach owners and sales reps to consistently achieve and exceed revenue goals.

This is a foundational leadership opportunity for a strategic builder who thrives in a fast-growing franchise environment.

The Director of Sales serves as the architect and coach of the franchise system’s entire sales engine. Your primary focus will be unit-level revenue growth, but you will also play a supporting role in franchise development by shaping the revenue story, sales model, and performance expectations for new franchise candidates.

You will design the sales playbooks, processes, training, KPIs, coaching systems, and CRM workflows that enable each franchise owner and their dedicated sales reps to convert more leads, book more appointments, and close more deals.

The ideal candidate is a builder, a culture-creator, and a data-driven coach with deep expertise in home services or trades-based sales. Experience and understanding of franchise sales and development is a plus.

• Build the franchise-wide sales framework and strategy that aligns with brand standards and unit-level economics.
• Develop repeatable, scalable sales processes for dedicated sales reps while empowering franchise owners to drive community-based awareness and organic sales.
• Create all sales playbooks, scripts, pricing strategies, objection-handling guides, proposal templates, and customer communication standards.
• Design workflows that integrate seamlessly with our CRM and field technology stack to support predictable sales outcomes.
• Build a complete sales training program for new franchise owners and their sales representatives.
• Train franchisees on community-led sales: networking, partnerships, local events, and organic demand generation.
• Lead in-field training, virtual workshops, and national conference sessions focused on sales mastery.
• Support new franchise units during their launch phase to accelerate early revenue and establish momentum.
• Own the KPIs that drive franchise success
• Build and manage dashboards and reporting systems to track performance across the franchise network.
• Analyze sales data to identify trends, optimize performance, and coach franchisees and rep teams.
• Partner with Marketing to refine lead quality, routing, follow-up cadence, and funnel optimization.

• Act as a high-impact sales mentor and consultant to franchise owners and their teams.
• Conduct monthly and quarterly performance reviews using KPI-driven coaching.
• Create corrective action plans and support underperforming units.
• Help franchisees recruit, onboard, and manage sales reps with a consistent franchise-wide standard.
• Collaborate with Franchise Development to articulate revenue expectations, sales model structure, and competitive advantage to franchise buyers.
• Support candidate discovery days by presenting the sales training program and projected unit economics.
• Help ensure new owners clearly understand the sales responsibilities and expectations before awarding.

• 3+ years of sales leadership experience in home services and/or construction trades.
• Franchise experience is preferred.
• Demonstrated success building or scaling sales teams or systems in a multi-unit environment.
• Deep understanding of in-home sales, estimating, consultative selling, and customer lifecycle management.
• Proven ability to create a sales culture and coach through KPIs, dashboards, and performance metrics.
• Experience developing sales playbooks, training programs, and rep onboarding systems.
• Strong communication skills…