Marketing Manager – Retail Card Solutions & Strategic Projects

At FNBO, our employees are the heart of our story—and we’re committed to their success! Please see below the details of this career opportunity and how it fits into our organization’s success.

Join FNBO's Individual Segment Marketing team as the driving force behind our retail card solutions. In this high-impact role, you’ll lead FNBO credit card, debit card and university banking marketing – shaping how our customers experience our card products. This is your chance to blend creativity with analytics, strategy with execution, and innovation with results.

• Lead FNBO credit card marketing collaborating with the Partnership Segment
• Lead end-to-end marketing for Individual Segment debit cards
• Drive university and campus banking marketing initiatives
• Build acquisition, cross-sell, activation, and engagement strategies that grow the franchise

• Develop data-driven marketing plans with clear objectives and measurable outcomes
• Manage projects from concept through execution – partnering with Creative, Media, Operations, Legal, Compliance, and Analytics
• Research competitive trends and position FNBO's card products for differentiation
• Tell compelling stories through marketing campaigns that resonate with customers

• Build strong relationships across the bank
• Translate customer insights into marketing strategies that enhance engagement
• Influence stakeholders with data-driven insights connecting marketing to business results
• Partner cross-functionally to deliver seamless customer experiences

• Track performance metrics: acquisition, activation, usage, spend, retention
• Use analytics to optimize campaigns and refine targeting
• Manage marketing budgets efficiently for maximum impact
• Report results and continuously improve based on insights

• 5+ years in financial services marketing (card, digital, product, or lead generation)
• Deep understanding of customer engagement and campaign management
• Proven project management skills handling multiple initiatives simultaneously
• Strong analytical capabilities to measure ROI and marketing effectiveness

• Exceptional verbal, written, and presentation skills
• Ability to translate complex strategies into clear, actionable plans
• Experience collaborating with diverse teams to achieve shared goals
• Talent for storytelling that drives customer action

• Full of traditional and innovative marketing ideas
• Comfortable using data to inform decisions and optimize performance
• Strategic thinker who can execute with precision
• Budget management experience delivering results within financial parameters

• Passion for understanding and serving customer needs
• Commitment to creating exceptional customer experiences
• Desire to help customers on their financial journey

• Impact
  :
  Shape the card experience for customers across our footprint
• Innovation
  :
  Bring fresh ideas to a team that values creativity and testing
• Collaboration
  :
  Work with talented colleagues who support each other's success
• Growth
  :
  Develop your skills in a role with visibility and strategic importance
• Purpose
  :
  Be part of a company committed to customers and communities we serve

• BA/BS degree
• 5+ years financial services marketing experience
• Knowledge of retail/credit/debit card marketing
• Customer campaign/management experience
• Strong project management and organizational skills
• Excellent communication and presentation abilities
• Analytical mindset with strategic thinking capability
• Budget management experience

• MBA
• Banking industry marketing experience
• Marketing automation and journey mapping
• Lead generation expertise
• Social media and SEO knowledge
• Deep understanding of bank products and market dynamics

Candidates must possess unrestricted work authorization and not require future sponsorship.

Compensation range (base pay): $81,662.00-$. This role may have a specific starting pay within this range. Final compensation offer to candidate may vary from posted hiring range…