Growth Marketing Lead

Full‑time Description

We’re looking for a Growth Marketing Lead to own and scale our full‑funnel marketing engine. This role is equal parts strategy and execution, you will design, run, optimize, and report on the channels that drive awareness, leads, and revenue.

This is not a brand‑only or content‑only role. You will own performance marketing, lead generation, digital infrastructure, and Hub Spot operations, working closely with Sales to drive measurable growth.

If you thrive in a hands‑on role where results matter and marketing is tied directly to revenue, this role is for you.

• Own end‑to‑end lead generation across paid, organic, and marketplace channels
• Design and optimize funnels from first touch ? MQL ? SQL
• Partner with Sales to align on ICPs, lifecycle stages, and handoffs
• Track and improve conversion rates, CPL, CAC, and pipeline contribution

• Plan, launch, and optimize paid campaigns across platforms such as Google, Meta, Linked In, and marketplaces
• Manage budgets, performance reporting, and ROI optimization
• Test creative, audiences, and offers to drive scalable growth

• Own social strategy focused on reach, engagement, and demand creation
• Collaborate with internal teams or creators to produce high‑performing content
• Measure performance beyond vanity metrics (traffic, leads, conversions)

• Own website performance as a conversion engine
• Build and optimize landing pages, CTAs, and messaging
• Collaborate on SEO, analytics, and CRO initiatives
• Ensure the website supports lead capture, attribution, and sales enablement

• Manage and optimize presence on online marketplaces (e.g., Amazon, retail or B2B marketplaces)
• Improve product listings, keyword strategy, and conversion rates
• Monitor performance, attribution, and revenue impact from marketplace channels

• Own Hub Spot marketing operations end‑to‑end
• Build and maintain:
  • Campaigns and workflows
  • Lifecycle stages and lead scoring
  • Forms, landing pages, and automation
  • Reporting and attribution dashboards
• Ensure clean data flow between Marketing and Sales

• Increased qualified lead volume and improved conversion rates
• Clear visibility into marketing‑sourced and marketing‑influenced revenue
• Strong alignment between Marketing and Sales
• Scalable, repeatable growth systems across channels
• Hub Spot functioning as a reliable source of truth for pipeline and performance

• 5+ years of experience in growth, demand generation, or performance marketing
• Proven experience owning multiple channels (paid, social, web, marketplaces)
• Strong hands‑on experience with Hub Spot (marketing + ops)
• Data‑driven mindset with experience reporting on funnel and revenue metrics
• Comfortable operating independently and building systems from scratch
• Experience working closely with Sales teams

• B2B, B2C, or hybrid go‑to‑market experience
• Marketplace or ecommerce growth experience

Salary Description $90,000 to $110,000