Direct Marketing Specialist

Summary/Objective

This role coordinates marketing campaigns and manages the use of automation tools to deliver on marketing goals and objectives. This role is skilled in compelling copywriting and ensuring on-brand messaging. Additional duties include managing marketing requests and supporting print production as needed.

• Handle day-to-day coordination of marketing campaigns, including but not limited to scheduling, segmenting the audience, basic copywriting, and working with a data analyst to evaluate results. Ensure appropriate stakeholders are engaged and notified.
• Strategize the use of and employ marketing automation platforms to increase sales and engage customers.
• Assist with the development of and execute and maintain marketing content, including one-sheets, emails, headlines and ad copy. Content should be valuable, relevant, and helpful in delivering on the initiative goals, such as driving traffic to the website, building awareness of a brand, calling readers to action, and creating opportunities for sales to occur.
• Ensure consistent messaging across all channels through the use of a digital asset management database.
• Support print production of marketing materials as needed.
• Manage the intake process for marketing requests. Act as a liaison between Marketing and multiple departments to ensure internal and external customer satisfaction.

Degree in Communications, Marketing, Journalism, English or equivalent experience

• Three to Five years of relevant experience
• Familiarity with an email marketing platform, e.g., Mailchimp
• Proficiency in Microsoft Office Suite, specifically Word, Excel and Outlook

• Digital Asset Management Software, e.g., Share Point
• Project management software, e.g., Jira
• Excellent interpersonal and communication skills
• An analytical mindset with a focus on developing better solutions to problems
• Proven experience developing schedules and timelines for projects
• Ability to work in a fast-paced, dynamic environment with numerous, overlapping priorities
• Ability to work with limited supervision
• Extraordinary attention to detail

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