Sr. Soccer Marketing Manager

At Hudl, we build great teams. We hire the best of the best to ensure you’re working with people you can constantly learn from. You’re trusted to get your work done your way while testing the limits of what’s possible and what’s next. We work hard to provide a culture where everyone feels supported, and our employees feel it—their votes helped us become one of Newsweek's Top 100 Global Most Loved Workplaces.

We think of ourselves as the team behind the team, supporting the lifelong impact sports can have: the lessons in teamwork and dedication; the influence of inspiring coaches; and the opportunities to reach new heights. That’s why we help teams from all over the world see their game differently. Our products make it easier for coaches and athletes at any level to capture video, analyze data, share highlights and more.

Ready to join us?

As the Sr. Soccer Marketing Manager, you’ll be the lead owner, strategist, and voice for our marketing efforts across high school, youth, and club soccer organizations in the U.S. This role requires an authentic passion for soccer and a constant drive to master the industry's details.

Your core responsibility is to generate demand for our soccer products—including Focus Flex cameras, Assist+ stat breakdowns, and our recruiting platform—by building trust, loyalty, and community within our audience. This unique opportunity combines your expertise in brand development and distribution with your love of the game to drive significant, sustainable growth.

Specifically, you will:

• Own & Lead Marketing Strategy: Define and lead multi‑channel, full lifecycle marketing campaigns to increase demand, drive revenue, and position our company as the top technology partner for capture, performance analysis, and recruiting.
• Drive Brand Growth: Define, own, and execute a complete content roadmap to grow our brand, leading the build of a content roadmap that not only inspires and educates, but drives conversion and sales.
• Excel in Distribution & Reach: Serve as the internal expert on distribution strategies for your markets. Ensure our most compelling content reaches the right coaches, directors, and athletes at the right time—maximizing engagement and extending our reach across all relevant channels.
• Foster Community‑Driven Advocacy: Drive measurable growth through authentic, community‑focused efforts, fostering loyalty, encouraging user‑generated content and turning customers into active advocates for our technology.
• Leverage Tech for Personalized Scale: Champion the use of AI to enhance content creation, segmentation, personalized outreach, and workflow efficiency, ensuring we operate at the cutting edge of sports marketing technology.
• Own Results & Cross‑Functional Alignment: Operate as a data‑informed leader by continuously evaluating performance, optimizing outcomes, and reporting progress. Work closely with Product, Sales, and Brand teams to ensure alignment from product release to market execution.

We'd like to hire someone for this role who lives near our headquarters in Lincoln, but we're also open to remote candidates for the right person.

• Soccer Industry Expertise: Deep passion for soccer and comprehensive knowledge of the U.S. soccer ecosystem—from high school to club and youth administration. You know the sport and the market inside and out.
• Brand Marketing Mastery: Proven experience (5‑8 years) in strategic marketing roles, showing a track record of successfully building brand trust, loyalty, and community engagement.
• Analytical and Creative Balance: Your decisions are based on data, but you know when and how to bring in your creative storytelling and compelling brand voice.
• Distribution Expertise: Demonstrated experience in building and executing effective multi‑channel distribution strategies to ensure content achieves maximum impact.
• Strong Communicator: Ability to translate complex soccer insights and technology features into clear, compelling marketing messaging for diverse soccer audiences.

• A Strong Background: Experience in B2B, B2C, or SaaS environments, including applicable marketing strategies, go‑to‑market approaches, and business…