Marketing Coordinator

Role Profile

At Diventures, we use our passion and the power of water to impact lives, change the world...and have fun doing it! We are seeking a Marketing Coordinator to drive increased revenue by supporting our travel team, marketing incredible trip opportunities to our customers, and promoting our wholesale travel services to potential business customers outside Diventures.

The Marketing Coordinator will also help build our thriving diving communities by supporting our store locations with email newsletters and promotional materials that engage our customers and keep them scuba diving and travel top of mind.

This role requires a skillset in digital and website platforms, social media, communication, and design. The Marketing Coordinator will be tasked with optimizing our online presence, creating new digital marketing materials, engaging with fans on social media, and analyzing marketing performance.

• Digital Marketing: Be the lead on building and/or updating our travel presence online to increase trip sign-ups. You'll ensure trips pages and destinations pages on com include all relevant details, provide a good user experience for customers, and inspire travel to amazing dive destinations. Plus, you'll get to launch our Diventures Travel pages on Facebook, Instagram on Trip Advisor.
• Storytelling: Create compelling content that captures the stories of our travelers and explains what makes a Diventures trip unique. This content will be used in "Captain's Log" blogs, social posts, newsletters, and more.
• Sell Travel: Help bring dive travel up in our marketing funnel and make sure we are selling travel to our current and future dive customers. Strategize, create, and deploy marketing that drives trip sales... and amazing adventures around the world!
• Email Communication: Own our monthly email newsletters for each store and our quarterly travel newsletter. Gather content that will keep our customers engaged and utilize Mailchimp analytics to improve marketing performance.
• Marketing Materials: Manage requests from our stores and our travel team for marketing materials. Produce on-brand, compelling materials and provide a high level of customer service and clear communication throughout the development process.
• Coordination and
  
  Collaboration:
  
  Coordinate executional details of a wide variety of marketing projects. Work closely with the travel team, marketing team, and our store management teams to ensure alignment and to brainstorm new ideas.

• Design chops: Use your visual skills to make our brand and trips look great and attract new customers. Experience with Adobe Creative Suite and Canva is essential.
• Attention to detail: Navigate multiple marketing projects with ease, ensuring every detail is accounted for and everything runs smoothly. Proof everything and make sure all the info is conveyed correctly for the customer.
• Start-up mentality: You are energized by and thrive in our fast pace! You work productively on your projects and ask for help when you need it.
• Strong communication skills: Write in our brand voice with clarity and impact, ensuring all communications resonate with our audience.
• Collaborative team player: Work closely with various departments-including Travel, Marketing, and Store Directors-to achieve our shared goals.
• Customer focus orientation: Everything we do is grounded in exceptional customer experiences. Understanding your audience means putting yourself in their shoes, figuratively and literally, diving into the customer experience yourself.