Social Commerce Manager

Job Description

Job Summary:

The Social Commerce Manager is responsible for building and scaling a high-impact social commerce and influencer ecosystem that drives direct revenue growth through influencer partnerships and an engaged organic social community. This role owns both the strategy and execution of influencer collaborations, organic content, and social commerce initiatives across platforms, with a clear mandate to improve customer acquisition, strengthen key performance indicators (KPIs), and maximize Omaha Steaks’ ability to convert directly on social channels.

This individual manages the Social Commerce Coordinator and partners closely with Growth Marketing, Paid Media, Brand, and E-commerce teams to ensure social content is performance-driven, scalable, and commercially effective. Success is defined by a disciplined, accountable social commerce function—where influencer content fuels organic and paid media, execution across platforms is seamless, and social consistently contributes incremental revenue and measurable business impact.

Manager-level jobs at Omaha Steaks require a demonstrated ability to lead teams effectively, manage cross-functional projects, and deliver results. You must be skilled in building strong working relationships, along with the ability to motivate and develop others and foster collaboration. You should be an organized and proactive problem-solver who takes ownership, drives continuous improvement, and models accountability and integrity in day-to-day operations.

You must provide strategic and people-centered leadership for a department, ensuring operational excellence, financial oversight, team development, and accountability for key talent decisions.

• Lead the development, scaling, automation, and optimization of a full-funnel influencer and creator program that drives social commerce revenue growth, fuels organic social content, and supports paid media creative through whitelisting, ads, and UGC. Own end-to-end influencer lifecycle management, including sourcing, vetting, contracting, onboarding, and ongoing relationship management. Develop clear creator briefs and content frameworks that balance brand storytelling with conversion performance, while ensuring influencer content is reusable, performance-tested, and optimized for paid media amplification.
• Lead organic social strategy across key platforms including Instagram, Tik Tok, Facebook, and emerging social commerce channels, translating brand and promotional priorities into compelling, platform-native content that drives engagement and acquisition. Partner closely with Paid Media to ensure organic insights inform creative testing, iteration, and scaling, while maintaining a consistent, high-quality brand voice across all social touchpoints.
• Own Omaha Steaks’ social commerce strategy across shoppable posts, platform storefronts, creator-led commerce, and in-app purchasing capabilities, continuously identifying and testing new opportunities to maximize conversion and average order value. Partner closely with E-commerce, Marketplace, and Paid Media teams to integrate social commerce into broader growth initiatives, driving incremental revenue through seamless, platform-native shopping experiences and creator-led selling.
• Own performance accountability for social and influencer initiatives by directly tying efforts to measurable business outcomes, including new customer acquisition, revenue growth, ROAS, CPA efficiency, LTV, and CAC. Analyze performance data across impressions, reach, community growth, engagement rate, conversion rate, and revenue per visit, translating insights into actionable optimizations across creative, influencer partnerships, and platform execution. Regularly synthesize results, learnings, and opportunities for leadership, providing clear recommendations to improve efficiency, scale impact, and drive incremental growth.
• Provide direct leadership and development for the Social Commerce Coordinator, establishing clear priorities, workflows, and performance expectations to ensure operational excellence across the social commerce function. Collaborate cross-functionally with the Integrated…