Director Digital Marketing

Director Digital Marketing page is loaded## Director Digital Marketing locations:
Omaha, NEtime type:
Full time posted on:
Posted Yesterday job requisition :
REQ-Boys Town is seeking a Director-Digital Marketing. This role is responsible for developing strategies and manages resources to drive digital marketing efforts focusing on donor conversions across multiple digital channels including SMS/MMS, email, social media, search engine, and website platforms by identifying the most opportune audience segments, engagement tactics, digital user experiences, channels and messages by partnering with creative services to craft appropriate appeals, properly allocating resources and analyzing results to drive continuous improvement and maximize donor conversions and value.##

** MAJOR RESPONSIBILITIES & DUTIES:*** ## Works closely with the marketing and communications team, fundraising team, and leadership to fully understand communication priorities, current and future capital projects, growth areas, and program priorities.* ## Manages the development and implementation of online marketing conversion strategies to optimize digital marketing effectiveness and enhance user experience.* ## Develops, deploys, and optimizes ongoing campaigns with existing digital engagers and prospects to increase overall donations and donor value.
* ## Manages budget allocated to online efforts.* ## Manages the updating and reporting of the marketing value and ROI as well as budget which includes generating monthly reports and projections.* ## Manages digital tools such as Google Analytics to better understand web visitors and online donors.* ## Analyzes and optimizes multi-channel digital marketing campaigns across SMS/MMS, email, social media, google and other similar technologies* ## Keeps aware of Mar Tech landscape and innovations and provides recommendation for new tools that would improve donor conversion* ## Leads A/B and multi-variate testing strategies including audience segmentation to increase engagement with digital audiences and improve overall user experience leading to more donors and more revenue per donor.
* ## Designs and implements strategies to engage direct mail only recipients via digital outreach to increase level of giving and engagement.* ## Develops overall digital campaign management process, leads digital campaign planning meetings and projects from ideation to completion, including post campaign reporting.* ## Participates in the process of updating the website to optimize digital engagement to donor conversion.* ## Serves as a role model in carrying out the Father Flanagan's Boys' Home mission.
* ## Directs all activities towards the fulfillment of the Boys Town mission.* ## Directs all actions to reflect the values and principles of Boys Town.* ## Establishes and maintains an environment that encourages teamwork, collaboration, and ethical behavior.* ## Continually evaluates staffing levels and performance manages the team* ## Mentors team members to create succession plans in the digital marketing team* ## Maintains regular, reliable and predictable attendance.##

##
** KNOWLEDGE, SKILLS, AND ABILITIES:*** ## Develop strategies, implementation plans, and measurement objectives for digital marketing campaigns.* ## Knowledge of online advertising opportunities.* ## Manage multi-channel digital marketing programs.* ## Demonstrated ability to develop and implement persuasive cultivation strategies, ideas and techniques for prospects and donors.* ## Proven ability to provide critical analysis, using sound judgment with realistic expectations for prospects and donors.
* ## Skills in developing and implementing strategic digital solicitation plans that incorporate a concise definition of goals, targeted audiences, and strategies in-line with organizational priorities.* ## Computer skills in Microsoft Office and development CRM databases.* ## Communicate at all levels in the organization and with external business contacts in an articulate, professional manner while maintaining necessary degree of confidentiality.* ## Manage the work of internal and external resources in a coordinated and professional…