Digital Content Strategist

Location

Name of Facility
:
Marian High School

Address
7400 Military Ave
Omaha, Nebraska
68134

Name
:
Susan Rosenlof
Email
: srosenlof

Department: Marketing and Communications

Reports to: Director of Marketing and Communications

Content Creation & Storytelling

• Lead the social media strategy, with a focus on creating brand awareness and differentiation.
• Understand the audience journey to identify content gaps and opportunities.
• Develop and produce photos, videos and graphic design assets for use across all delivery channels.
• Support the creation of graphic design materials for admissions, advancement, and special events.

Digital & Social Media Management

• Identify target audiences, market trends and competitor activities to inform creative development.
• Manage and grow the school’s social media presence (Instagram, Facebook, X, Linked In, Tik Tok) with a consistent voice and visual identity.
• Plan and schedule posts to align with the communications strategy.
• Supervise Be.Marian (Marian’s recruitment-focused account) and strategize with a team of student content creators and the recruitment director to capture the daily life of a Marian girl and showcase the vibrancy of the community.
• Serve as a resource to sub-account managers.
• Monitor engagement and respond to comments/messages.
• Track, analyze and report content performance metrics (website traffic, social media engagement, email open rates) to inform future content strategies.

Brand Stewardship

• Ensure all content reflects the identity, mission, and values of Marian.
• Maintain an organized and accessible digital asset library of photos and videos for use across all digital and print materials.
• Follow Marian’s brand standards, digital media policies, and the AP Style Guide to maintain consistency in tone, messaging and visual presentation.

Collaboration & Events

• Partner with academics, athletics, recruitment, advancement and alumnae to tell stories that support enrollment, fundraising, and community engagement. Ideate and contribute to strategies across platforms and departments.
• Attend and document key school events (e.g., liturgies, performances, athletic games, service projects, alumnae gatherings).

Knowledge, Skills, and Abilities

• Proficiency with photo/video editing tools (e.g., Adobe Creative Suite, Canva, Cap Cut, or Final Cut Pro, or similar).
• Experience with a DSLR camera.
• Strategic understanding of social media platforms and analytics.
• Ability to manage multiple projects and meet deadlines.
• Creativity and an eye for visual detail.
• Excellent writing, editing, and storytelling skills.
• Proactive, assertive, collaborative and resourceful.

Education and Experience

• Bachelor’s degree in graphic design, communications, marketing, journalism, digital media, or a related field.
• 5+ years of experience in content creation and social media management.

Please submit a resume, cover letter, and portfolio of digital content (photos, videos, writing, social media campaigns) to Susan Rosenlof, director of marketing and communications, at srosenlof.