Business Performance Coach

Position: A Place At Home - Business Performance Coach

Reports to:
Chief Operating Officer

Location:
Omaha-local strongly preferred with National travel

The Business Performance Coach (BPC) is a senior, results-driven leader responsible for driving revenue growth, referral production, and sales conversion performance across the A Place At Home franchise network. This role is not advisory in nature. The BPC leads through influence by setting clear expectations, enforcing standards, and holding franchise owners accountable to disciplined outcomes and repeatable business processes.

Success requires the ability to challenge business owners, quickly diagnose performance gaps, and apply structured, data-driven solutions in complex, relationship-based healthcare markets. The ideal candidate brings executive presence, sales credibility, and the confidence to lead from the front.

A Place At Home is a franchised homecare brand of Dovida, a leading global provider of in-home care.

Drives aggressive development of professional referral pipelines, including:

• Hospitals and discharge planners
• Skilled nursing and inpatient rehabilitation facilities
• Hospice and home health agencies
• Physician offices and specialty clinics
• Senior living communities and care managers

• Enforces disciplined outreach cadence, follow-up standards, and relationship management
• Coaches franchise owners to secure access to decision-makers and build trusted, lasting relationships
• Ensures franchise locations are positioned as credible and differentiated healthcare partners

• Establish and monitor financial benchmarks, KPIs, and performance standards
• Identify trends, gaps, and risks early and intervene decisively
• Build data-driven improvement plans, with defined milestones, timelines, and consequences
• Hold franchise owners accountable for sustained improvement
• Escalate persistent underperformance and partner with leadership on remediation strategies

• Coach franchise owners, general managers, and key players through regular 1:1s, site and virtual visits, and structured performance reviews.
• Diagnose root causes of performance gaps (leadership, staffing, sales execution, service quality, operations) and build simple action plans that stick.
• Develop leadership capability in the field: delegation, accountability, team cadence, hiring/retention, and culture.
• Reinforce standards while protecting owner autonomy. High support, high expectations.
• Facilitate peer learning: best-practice sharing and owner-to-owner mentorship.
• Serve as the “voice in the field” for National Office—bring insights, surface barriers, and help shape tools, systems, and trainings that create leverage.

• Partner with marketing, operations, recruiting, and leadership to remove growth barriers
• Reinforce systemwide sales standards, tools, training and best practices
• Translate field insights into actionable recommendations that strengthen the franchise system

• A willingness to “lead from the front,” by rolling up the sleeves and being “hands on.”
• Build strong relationships that encourage, inspire, and motivate.
• Empower franchisees to solve problems and take responsibility.
• Encourage performance through regular, honest, considered, constructive feedback.

• Demonstrates the ability to regulate emotions and has self-awareness.
• Demonstrates a growth mindset by proactively seeking to self-reflect.
• Having the personal courage to address difficult issues.
• Considers how their actions or decisions may impact other people.

• Drives a culture of responsibility; holds others accountable.
• Sets realistic stretch goals for self and team.

• Proactively looks for opportunities to grow the business.
• Creates strong interpersonal connections.

• Can navigate change in a positive way, leading the franchise network through the change.
• Visibly advocates for change and leads the franchise network through the change.

• Demonstrates forward thinking and communicates an inspiring vision.
• Operates with a…