Senior Vice President of Sales

Job Title:

Senior Vice President of Sales

Department:
Global Sales & Strategic Account Management

Reporting to:
Executive Vice President (EVP) / Chief Executive Officer (CEO)

Location:

Los Angeles, California / Hybrid

Upbit is one of the world’s leading digital asset exchanges, trusted by millions of users for secure, reliable, and high-performance cryptocurrency trading. Operated by Dunamu, a top-tier fintech innovator, Upbit provides spot trading, derivatives, staking, custody services, and a wide range of blockchain-based financial products.

With a strong presence across Asia and a rapidly expanding international footprint, Upbit is establishing a strategic growth hub in Los Angeles to accelerate enterprise sales, institutional market development, and cross-border partnership initiatives.

Upbit’s mission is to advance a secure, transparent, and globally accessible digital asset economy. By combining regulatory leadership, innovative technology, and deep ecosystem collaboration, the company aims to strengthen its position as a global powerhouse in crypto finance and Web3 innovation.

The Senior Vice President of Sales is a key executive responsible for defining and executing Upbit’s global sales strategy, driving revenue growth, and managing enterprise and institutional relationships across the Americas and worldwide.

Reporting directly to the CEO and EVP, the SVP will collaborate with Product, Engineering, Marketing, Compliance, Institutional Coverage, and Global Strategy teams.

The ideal candidate is an accomplished sales leader with deep experience in fintech, digital assets, cryptocurrency exchanges, or enterprise SaaS—capable of translating market opportunities into scalable revenue growth and long-term strategic partnerships.

• Define and lead Upbit’s global sales strategy across institutional, enterprise, and high-value retail accounts.
• Oversee the end-to-end sales cycle, from prospecting to deal closure and post-sales account management.
• Translate Upbit’s mission into actionable sales frameworks, engagement models, and revenue targets.
• Ensure alignment between regional sales operations and global corporate priorities.

• Work closely with Product and Engineering to align offerings with client needs and market demands.
• Partner with Compliance, Legal, and Risk teams to ensure sales operations adhere to regulatory and licensing requirements.
• Collaborate with Marketing and Institutional Coverage teams to support account engagement, events, and enterprise campaigns.

• Identify, negotiate, and secure high-value partnerships with institutional investors, hedge funds, asset managers, trading firms, and blockchain ecosystem players.
• Drive joint ventures, channel partnerships, and cross-border alliances that strengthen Upbit’s global presence.
• Develop VIP account engagement frameworks and large-scale enterprise relationship models.

• Establish governance standards, sales playbooks, CRM protocols, and reporting dashboards.
• Monitor pipeline health, revenue forecasts, and sales performance KPIs.
• Continuously refine account management frameworks, deal structures, and pricing models to maximize commercial impact.

• Lead sales initiatives supporting Upbit’s growth across North and South America.
• Identify regulatory-compliant market entry opportunities and develop strategies for cross-border business expansion.
• Represent Upbit in executive-level discussions with institutional clients, regional partners, and industry stakeholders.

• Develop KPIs, dashboards, and reporting systems to track revenue growth, client engagement, and market penetration.
• Use insights from market trends, competitor analysis, and client feedback to guide commercial strategy.
• Optimize resource allocation, prioritization, and sales coverage models using data-driven insights.

• Build and lead a high-performing global sales organization.
• Foster a…