Senior Sales Executive - ICC

Olympia Events is more than an exhibition venue, conference centre and live‑event space - it’s an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment. Olympia Events is recognised in the industry for exceptional levels of customer service and support, and our numerous awards are testament to our clients' satisfaction. Beyond the walls of our venue, Olympia is on the ground, working to invest in people, strengthen our communities, and protect the environment.

Olympia Events is undergoing a period of change. In 2017, the venue was bought by a consortium led by Yoo Capital and Deutsche Finance international. Work is currently underway to transform the wider estate into a cultural hub of which Olympia Events will be the central part. Once complete, the estate will include a new theatre, music venue, two hotels, over 30 eateries, world‑class office space and over two acres of public realm.

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Reporting directly to the Head of Sales – International Convention Centre, you will be responsible for securing event sales that align with Olympia’s launch plan and strategic goals. You will possess a deep understanding of market trends and competitive landscapes to cultivate key relationships and drive revenue growth.

• Execute sales strategies with the Head of Sales to elevate awareness and support business objectives.
• Contribute to planning and delivering the ICC’s launch phase.
• Build and nurture key corporate, consumer, and international market relationships.
• Represent the organisation professionally at trade shows and industry events.
• Develop strong networks across event agencies, corporates, and associations.
• Maintain and grow business from new and lapsed clients to drive repeat sales.
• Create high‑quality sales collateral including brochures, presentations, and pitch materials.
• Manage event enquiries promptly and professionally.
• Negotiate effectively and close deals to secure business.
• Maximise event sales and ensure sell‑out across ICC spaces in line with growth targets.

• Extensive experience delivering high‑value events and driving sales performance.
• Consistently exceeds revenue targets through effective sales strategies.
• Strong understanding of event industry trends and the competitive marketplace.
• Skilled at managing complex internal and external stakeholder relationships.
• Exceptional written and verbal communication, producing clear and persuasive sales messaging.
• Strategic thinker with a proven ability to develop and execute business‑aligned plans.
• Thrives under pressure and in fast‑paced environments.
• Highly professional, discreet, and trusted to handle confidential information.
• Confident public speaker capable of engaging diverse audiences.
• Quickly analyses situations and provides effective advice and guidance.

Olympia Events is fully committed to ensuring the safety and wellbeing of all children, young people and adults at risk (vulnerable groups) that attend our premises. As a consequence, Olympia Events may require any successful applicant to complete a DBS Check prior to working in our business.

Olympia Events is committed to Equality, Diversity and Inclusion and excepts all its people to have a positive commitment to EDI by treating others fairly and not committing any form of discrimination, victimisation or harassment and to promote positive working relationships amongst employees and stakeholders.