Sales Representative, MBG LA

Company Overview

Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. It is primarily a family‑owned, multi‑generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California.

MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top‑quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

Located in Elmwood, LA, Morales Beverage Group of LA seeks a Sales Representative for the Shreveport / Bossier City area in North LA territory. We have a competitive compensation package with a wide range of benefits for full‑time employees.

Position Title: Sales Representative

Reports To: Area Manager

Position Type: Full Time Salaried Exempt

EEO Class: 4,
Workers Comp Code: 8742,
SOC Class: 41-4012

Reporting to the General Sales Manager of LA, the Sales Representative is responsible for driving revenue growth through new account acquisition, strengthening client relationships, and ensuring high levels of satisfaction and retention. This role enhances brand visibility by engaging directly with store‑level decision‑makers, influencing purchasing behavior, and executing in‑store merchandising and promotional strategies. The Sales Representative provides tailored solutions to meet customer needs, delivers exceptional service, and processes orders on‑site to support sales goals.

• Account Management
• Build and maintain strong relationships with retail and off‑premise accounts.
• Conduct regular visits to ensure compliance with merchandising standards and optimal product placement.
• Execute brand programs, promotions, and planograms in alignment with company initiatives.
• Present and secure placement of new items, rotate stock, and ensure accurate tagging and effective use of POS materials.
• Negotiate for additional shelf space and store‑level promotions (e.g., flyers, endcaps).
• Collect and process replenishment orders as needed.
• Audit accounts, resolve issues promptly, and ensure high service levels.
• Support special projects for regional chains and distributor partners.
• Travel daily within assigned territory.
• Sales Execution
• Take and process orders at the point of sale using an iPad system.
• Consistently meet or exceed monthly and quarterly sales goals.
• Drive incremental sales by introducing new products and securing trial placements.
• Monitor inventory levels, recommend timely reorders, and prevent out‑of‑stock situations.
• Merchandising & Marketing
• Ensure product displays and shelves meet company and retailer visual standards.
• Install and maintain displays, signage, and promotional programs, including tastings.
• Educate retail staff on product knowledge and brand benefits to increase in‑store sell‑through.
• Reporting & Administration
• Accurately complete all reports, documentation, and POS tracking requirements.
• Record sales activities, monitor market trends, and track competitor activity.
• Provide actionable insights and feedback to management regarding customer needs and opportunities.
• Demonstrate strong organizational skills to manage multiple accounts and priorities effectively.

• Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement
• A high level of professionalism and confidentiality is crucial to this role
• Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
• Being approachable at all times
• Being known as a trusted resource for knowledge and guidance
• Desire to deliver excellence – Always looking for the very best product in what we…