Membership Recruitment Specialist

Overview

The Membership Recruitment Specialist supports membership growth for Girl Scouts Western Oklahoma through coordinated outreach, recruitment events, and marketing-driven campaigns. This role works closely with the Marketing and Programs teams to plan and deliver community-based recruitment activities that increase visibility, engagement, and enrollment. The position blends field outreach with campaign execution, requiring strong coordination, creativity in event planning, and consistent follow-through.

• Marketing & Campaign Execution
  • Collaborate with Marketing to support local recruitment campaigns, promotions, and digital outreach
  • Execute recruitment events, school activations, and community pop-ups in partnership with Programs
• Event & Outreach Operations
  • Plan and coordinate recruitment events, including logistics, materials, and on-site execution
  • Test and refine event formats and outreach tactics to improve attendance and conversion
  • Represent Girl Scouts at community events, schools, and partner locations
• Community & Volunteer Engagement
  • Build and maintain partnerships with schools, community organizations, and families
  • Recruit and support adult volunteers, including troop leaders and Service Unit Recruiters
  • Ensure outreach is inclusive, culturally responsive, and aligned with community needs
• Data & Coordination
  • Track leads, event results, and follow-ups in Salesforce
  • Use data and feedback to adjust outreach tactics and improve recruitment outcomes
  • Coordinate with internal teams to support timely onboarding of new members

• Bachelor’s degree or equivalent experience
• 3–5 years of experience in marketing, recruitment, events, sales, or community outreach
• Strong organizational and coordination skills
• Comfort executing events and engaging families in person
• Experience using digital tools, CRM systems, and social media platforms
• Valid driver’s license, reliable transportation, and required insurance
• Bilingual (Spanish/English) is a plus

• Oversee and support Service Unit Recruiters and other volunteers involved in recruitment efforts, providing guidance and coordination to help achieve community and council recruitment goals and ensure consistent execution of council initiatives.

• Successful completion of a background check and drug screen.
• Registration as a member of GSUSA.
• Access to dependable transportation.
• Valid driver’s license.
• Must provide proof of 100/300/100 liability coverage on a personal vehicle.

Proficiency in Microsoft Word, Outlook, and Excel is essential—previous experience or potential to learn the  platform to enhance tracking and measurement capabilities.

• Physical capability to frequently kneel, bend, crouch, stop, and reach overhead.
• Ability to exert light force for lifting, carrying, pushing, pulling, or moving objects weighing up to 20 pounds.
• Comfort with extended periods of stationary work involving computer usage (monitor, keyboard, mouse).
• Willingness to work a flexible schedule, including evenings and weekends, to meet recruitment needs and community engagement opportunities.

This role includes both office and community-based work with regular local travel. Evening and weekend availability is required during recruitment seasons and events. The work environment can vary from quiet to moderately noisy, with occasional periods of high activity and fast-paced situations.