MLS Product Success Specialist

Responsible for driving member adoption and success of MLS products and services by executing go-to-market plans, delivering impactful training, and measuring product performance through actionable metrics. Collaborates with internal teams and external vendors to ensure tools provide consistent value to brokers, agents, appraisers, and staff.

The MLS Product Success Specialist drives member adoption and ongoing success of MLS products and services. This role combines product strategy, marketing, analytics, and training—leading go-to-market initiatives, delivering impactful education, and tracking performance through actionable metrics. Working closely with internal teams and external vendors, the specialist ensures MLS tools consistently provide value to brokers, agents, appraisers, and staff.

• Build and execute adoption strategies for the MLS core platform and integrated tools (e.g., listing, search, compliance, IDX, public records, showing services, CMA, mobile apps).
• Design and manage MLS product onboarding journeys for new and existing members.
• Develop persona-based playbooks (brokerages, teams, solo agents, appraisers) to drive meaningful product usage.

• Own product marketing campaigns (email, in-portal messaging, social, video, webinars) to promote features, releases, and best practices.
• Partner with Communications to craft compelling member-centric messaging, value propositions, and success stories.
• Manage editorial calendars, product launch checklists, and content assets (guides, one-pagers, FAQs, videos).

• Design and deliver live and recorded training (webinars, in-person classes, office visits, conference sessions).
• Build comprehensive curricula and micro-learning modules, including certification paths and role-based tracks.
• Create and maintain knowledge base articles, quick-start guides, and LMS content; ensure materials stay current with product updates.

• Define and track product KPIs (adoption, activation, usage depth, feature frequency, retention, NPS/CSAT).
• Build dashboards and reports to surface trends; turn insights into recommendations for product and member programs.
• Conduct surveys to continuously improve adoption and training effectiveness.
• Act as the bridge between members, internal teams (Product, Support, Compliance, Data), and vendors.
• Coordinate product release communications, change management, and feedback loops.
• Support vendor evaluations, pilots, and rollouts.

• Gather and synthesize member feedback; identify friction points and propose solutions.
• Champion accessibility, ease of use, and measurable member outcomes in all initiatives.

• 3–5+ years in product success, product marketing, training, or customer success— ideally in an MLS, association, brokerage, or proptech environment.
• Working knowledge of common MLS platforms and tools (e.g., Matrix, Paragon, Flexmls, RPR, Showing Time, Remine, Realist, CRS Data).
• Experience creating training content and delivering engaging sessions to large and small audiences.
• Comfort with analytics and reporting (e.g., Excel/Google Sheets, Power BI/Tableau, Looker) and survey tools.
• Proficiency with CRM and marketing tools (e.g., Hub Spot/Zoho/ Salesforce, Mailchimp, Canva/Adobe, webinar platforms).
• Strong writing, editing, and presentation skills. Able to simplify complex workflows for non-technical users.
• Bonus:
  Project management certification (e.g., PMP, Scrum), LMS administration, or instructional design background.
• Member-first mindset with a passion for education and continuous improvement.
• Data-informed decision-making; you love turning metrics into action.
• Change management and cross-functional collaboration with product, support, and vendor teams.
• Communication excellence across email, video, live training, and documentation.
• Organization & execution—able to manage calendars, launches, and multiple initiatives simultaneously.

At OKCMAR/MLSOK, we value our team members and cultivate a collaborative, solutions‑focused environment. As an MLS Product Success Specialist, you’ll have the opportunity to make a meaningful impact by helping real estate professionals get the most out of our MLS tools and technology. This role offers a dynamic path for growth while supporting our users through expert guidance, problem-solving, and product engagement.

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The Oklahoma City Metropolitan Association of REALTORS is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.