Sr Manager of Marketing & Media Analytics

Sr Manager of Marketing & Media Analytics

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• Fuel Your Growth with Love's - company funded tuition assistance
• Paid Time Off
• 401(k) – 100% Match up to 5%
• Medical/Dental/Vision Insurance after 30 days
• Competitive Pay
• Career Development

Welcome to Love's:
The Sr Manager of Marketing & Media Analytics is responsible for overall marketing analytics and measurement strategy across the enterprise. This leader will build and scale the team (hiring, developing talent, establishing practices) while delivering immediate value through improved measurement, attribution, and insights.

This role functions as the analytical engine behind how Love’s evaluates customer engagement, marketing effectiveness across channels, and advises both the impact and return from the retail media network with our participating partners. The role bridges traditional brand marketing, performance marketing, digital analytics, and retail media measurement.

In this highly visible role, you will work closely with Marketing leadership to provide strategic direction over Love’s Marketing & Media analytics including the experimentation roadmap, Marketing Mix Modeling, and the evolution of customer‑centric measurement including clean rooms, identity solutions, and emerging AI capabilities.

This role translates complex performance data into clear strategic direction for senior leadership, guiding channel investment, media optimization, and the evolution of Love’s Media Group capabilities.

• Own, define, and evolve a holistic marketing measurement framework across channels (paid media, CRM, digital, out‑of‑home and brand channels)
• Lead campaign performance analysis including reach, engagement, conversion, efficiency, ROAS, and incremental impact
• Lead the evolution of attribution, incrementality and marketing mix modeling (MMM) to ensure insights directly inform investment decisions and align with strategic priorities
• Partner with Loyalty team to integrate loyalty program metrics into marketing measurement frameworks, ensuring attribution models capture the full customer journey from casual acquisition through loyalty enrollment and engagement
• Lead the development of a multi‑year measurement roadmap that identifies gaps in current capabilities, prioritizes new measurement approaches, and informs/guides investment in analytics infrastructure
• Develop measurement plan that quantifies media's impact on loyalty program sign‑ups, active membership, and guides future investment prioritization
• Oversee experimentation and A/B testing to support continuous optimization
• Continually refine the marketing analytics strategy to align with evolving business priorities, establishing frameworks for analyzing performance and identifying growth opportunities

• Lead the development of executive‑ready dashboards and performance narratives that frame results as decisions, scenarios, and trade‑offs for senior leadership
• Deliver ongoing performance tracking of full‑funnel KPIs highlighting performance drivers, risks, and opportunities
• Translate analytical results into clear financial implications (forecasting, ROAS improvement, budget effectiveness) and recommendations for senior leadership and cross‑functional partners

• Provide data‑driven recommendations for channel mix, budget allocation, audience targeting, creative performance, and pacing
• Support annual marketing planning with benchmarks, forecasting models, and scenario analyses
• Collaborate with brand, growth, and CRM teams to test new strategies and evaluate new partners or tools
• Partner with Love’s Media Group leadership to optimize and scale retail media monetization, driving advertiser performance, sustainable revenue growth, and a differentiated customer experience

• Establish and maintain standards for tagging, tracking, attribution logic, and measurement consistency
• Partner with analytics engineers (or IT/data teams) to improve data pipelines, modeling, and automation
• D…