Dutch Market Lead; Bikirkara-Malta
Listed on 2026-01-25
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Entertainment & Gaming
Online Gaming / Sports Betting, Event Manager / Planner, Casino, Gaming Manager
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With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. As part of its sustained growth, Gaming1 is looking for a DUTCH MARKET LEAD to join its Marketing team.
YOUR ROLE
- Businessdailycontrol:ensureallcasino/sports
KPIs/trends are in line with targets and seasonality, reporting to Business Manager - Marketing: creation of a monthly CRM calendar for Casino & Sports, oversee the daily delivery of all CRM & VIP campaigns and daily evaluation of campaigns
- Define internal & external technical needs to execute profitable CRM campaigns
- Acquisition: weekly alignment with acquisition team to ensure good performance and budget control of each operation
- Monitor gaming activity and player behavior to identify trends, opportunities, and areas for improvement, collaborating with Casino team on the games & verticals positioning.
- Deal with game providers to get exclusive games and reach the best agreements for casino promotions
- Daily operational meeting with all local stakeholders to guarantee operational efficiency
- Develop and implement promotional campaigns aimed at increasing player engagement and retention, guaranteeing execution by the CRM team
- Collaborate with cross-functional teams, including marketing, compliance, and customer service, to enhance operational efficiency and customer satisfaction
- Build bridges with land-based operations and international sponsor ships to support CRM campaigns
- Partial P&L owner
YOUR PROFILE
- You have a Bachelor’s or Master’s degree in business or marketing
- You have aproven experience in a market, commercial, or operational role within gaming, betting, e-commerce, or a highly regulated digital environment
- Your are highly operational, hands-on, and comfortable managing day-to-day performance
- You havestrong analytical skillsand is confident working with KPIs, trends, and performance reporting
- You have experience with
CRM, promotions, and player lifecycle management - You are comfortable coordinating multiple stakeholders and working cross-functionally
- You havestrong negotiation skillsand experience dealing with external partners or suppliers
- You have a solid understanding ofplayer behavior, retention mechanics, and value segmentation
- You are fluent in Dutch(spoken and written) and inEnglish. French is a plus.
- You have a strong understanding of the Dutch marketandplayer expectations.
WHAT WE OFFER
As well as having a unique experience – centered around our values of pleasure, team spirit, performance, boldness and integrity – alongside 1,600 employees around the world, and we offer the opportunity to contribute to the international development of the company.
Gaming1 Malta offers you a sunny environment to perform and grow on an island where gaming is at the heart of the local community and businesses.
Our experienced and friendly team, for whom mutual help and team spirit are crucial, will welcome you with open arms.
Gaming1 offers the possibility to work remotely up to 50% for a good work-life balance.
At our Maltese office, you will evolve in an international environment where English remains the language that brings us together. Welcoming many expatriates, we know the needs created by distance, but by becoming a G1er, you will feel integrated into a family that will support you and make you feel at home every working day.
Join us and become a part of a human and entrepreneurial adventure within a solid group. We will give you the opportunity to progress and specialize thanks to our internal mobility system and we will provide you our support to reach your full potential.
Location Minimum level of education required2- A-levels
Minimum level of experience required6-10 years
Hierarchical Level LKConfirmed
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