Country Manager

D2C Consumer Electronics & Smart Devices About the Company

As a leading company in the consumer electronics and smart home products industry, we are committed to driving the widespread application of innovative technologies and continuously expanding our global business. The company focuses on providing high-quality, intelligent products and has established a strong competitive position in the market through continuous R&D and innovation.

We believe that talent is the core of our success
, and we are committed to providing a challenging and opportunity-rich work environment that supports individual growth and development. The company is currently accelerating its expansion into the European market
, and we are looking for passionate individuals to help drive our success in this key region.

We are seeking an experienced Channel Sales Manager or Country Manager to lead and drive the offline channel sales strategy for our expanding business in Germany and across the European market
. This position will focus on establishing and growing key retail partnerships, optimizing product placement, and maximizing brand visibility in European retail channels.

• Develop and execute the offline channel sales strategy for the European region (with a strong focus on Germany), targeting key retail chains, hypermarkets, and local stores
• Build and maintain long‑term relationships with key retail partners (e.g., supermarkets, electronics chains) to ensure continued product presence and growth
• Collaborate with internal teams (domestic & local) to ensure seamless product entry, display optimization, and promotional activities
• Monitor market trends, competitor activities, and customer feedback to provide actionable insights for product and channel strategy adjustments
• Achieve sales targets and drive offline penetration and market share growth for the brand in the European market

• Fluent in English
  , with the ability to use it as the primary working language
• Strong network and experience in European retail channels
  , particularly within Germany (supermarkets, electronics retailers, chain stores)
• Previous experience in 3C consumer electronics
  , smart home products
  , or related categories in Europe
• Ability to work autonomously in a home‑office setup
  , with strong collaboration and communication skills

• Be part of a growing company expanding into the European market
• Work in a dynamic, entrepreneurial environment with ample room for professional growth
• Drive impactful change in a company that values innovation and team collaboration
• Contribute to the brand growth and market share expansion in Europe