Sales Manager

Director of Operations and People at Cultura Connect - Building high performance teams in agriculture, food & forestry

About the Company
:
An innovative agricultural machinery manufacturer focused on regenerative and sustainable agricultural practices. With a forward-thinking approach, the company takes great pride in delivering exceptional service, robust support and unwavering commitment to quality. Fuelled by ambitious growth plans, it is poised for further growth in the UK and worldwide markets.

About the Role
:
Play a pivotal role in driving growth, dealer partnerships and market presence for an innovative agricultural machinery brand across Western Europe. This is a unique opportunity to help shape the Western European presence of an innovative and fast‑growing agricultural machinery manufacturer. As Sales Manager for Western Europe, you will take ownership of key markets, driving commercial performance while building strong, sustainable dealer partnerships that support long‑term growth and brand recognition across the region.

You will bring a successful background in agricultural machinery sales, combined with hands‑on agricultural knowledge and a commercially driven, solutions‑focused approach. Fluent in English and German, you will be comfortable operating across diverse European markets, acting as a trusted partner to dealers and customers alike. This role offers the chance to work closely with a highly respected manufacturer, influence market strategy, and play a central role in expanding its footprint across Europe.

• To manage all sales and marketing operations across the region, including managing budgets and consistently meeting or exceeding targets
• To build, strengthen, and manage a high‑performing dealer network to enhance sales and service delivery
• To maintain accurate sales forecasting and CRM management, providing weekly reports to senior management
• To collaborate with marketing to plan and execute regional initiatives and events
• To lead product demonstrations, installations, and training programs, factory and farm visits for both dealers and farmers
• To work collaboratively with the wider team, providing support, resolving any queries and delivering exceptional customer service

• A proven track record in sales within agricultural machinery
• Existing knowledge of agricultural machinery, crop establishment and regenerative agriculture
• The ability to communicate, network and influence with customers across all levels
• Practical experience of operating agricultural machinery
• Excellent organisational skills able to prioritise diary to meet deadlines
• A strong relationship builder
• Good commercial acumen, with experience on managing budgets and KPI’s
• Self‑motivated and driven to succeed
• A team player
• Fluent in English and German
• Proficient IT skills and with CRM system and sales reporting tools
• Full driving licence and the desire to travel daily

Pay range and compensation package
: A competitive salary based on experience, with performance‑related bonuses, commission, generous annual leave plus bank holidays and company car.

Equal Opportunity Statement
:
The company is committed to diversity and inclusivity.

Are you interested? If you are interested in this role and would like to know more about it, please contact Pam on the details below.

Sector
:
Agricultural Machinery

Location
:
Western Europe

Job : CR 2486

Mid-senior level

Full-time

• Sales, Finance, and Customer Service

• Farming and Agriculture
• Construction
• Mining Machinery Manufacturing