Country Manager Germany

About Us

Liveday is a fast-growing Nordic sports-tech company with a clear vision: to create innovation that enhances the personal arena experience, uniquely designed for every fan. We do this by providing the next generation of ticketing and arena management solutions, helping professional sports clubs combine sales from multiple categories – tickets, hospitality, merchandise, and F&B – into a single seamless checkout.

Our platform is one of the most innovative in the market, empowering clubs to increase revenue through personalized fan experiences, smarter data-driven communication, and a fully integrated operational ecosystem that connects every part of the arena. Today, Liveday operates in Sweden and Finland, partnering with leading clubs across hockey, football, and handball. As part of our continued expansion across Europe, we are now entering the German market.

We are now looking for a Country Manager for Germany to lead our expansion into this key European market. In this pivotal role, you will be responsible for establishing, managing, and scaling Liveday's operations in Germany. You will report directly to the Group CEO and play a central part in shaping our go-to-market strategy and long-term success in the region.

• Develop and execute a comprehensive business strategy for the German market
• Manage all aspects of operations in Germany, including sales, marketing, customer success, and day-to-day business administration
• Build and maintain strong relationships with key clients, partners, and other industry stakeholders
• Identify new business opportunities and monitor market trends to drive sustainable growth
• Collaborate closely with the group leadership team to implement global strategies at a local level
• Represent Liveday at relevant events, trade fairs, and industry networks

• Strong understanding of the German market and business culture
• Fluency in both German and English, spoken and written
• Proven leadership skills and experience in building and leading high-performing teams
• Excellent communication, presentation, and negotiation abilities
• Previous experience within the sports or event industry (especially football or ice hockey) is a strong advantage
• Entrepreneurial mindset with the ability to work independently and drive results

• A unique opportunity to lead the expansion into one of Europe's most exciting sports markets
• A fast-paced, dynamic, and entrepreneurial work environment with short decision paths
• The chance to work with some of the most innovative clubs and organizations in professional sports
• Competitive compensation and performance-based incentives