Manager, DTC Marketing

Location: Germany

Manager, DTC Marketing page is loaded## Manager, DTC Marketing locations:
DE - Germ anytime type:
Full time posted on:
Posted Todayjob requisition :
REQ
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* Position Overview:

* The DTC Marketing Manager is responsible for developing, leading and implementing the Direct-to-consumer (DTC) marketing strategy for the Omnipod brand at regional and local levels. The primary objective of this role is to build and scale the European business and deliver consistent double digit topline growth through impactful, insight-driven marketing. Key duties include executing DTC strategic initiatives, developing channel and consumer propositions, creating compelling messaging, and building data-driven marketing plans and programs that drive funnel progression and support the achievement of strategic targets.

Marketing strategies encompass brand campaigns, channel strategies, digital and social media plans, consumer programs, community engagement and advocacy-oriented initiatives including events and partnership activities.

This role collaborates closely with PR, media, social agencies, manages cross-channel campaigns, oversees website/landing page optimization, supports launch readiness, and drives demand generation particularly for the AID systems category. The position supports regional and country sales teams with effective resources and ensures strong alignment with global and international teams as well as functions like Legal, Medical, Customer service and clinical training.

* Responsibilities:
* • Anticipates market needs by analyzing consumer trends, digital behavior, pathways, and competitive dynamics  
• Builds insights, personas, knowledge and understanding of DACH region and local health care environment  
• Translates insights into effective tactics amongst marketing plans and communicates these across the organisation.

• Leads the development and execution of regional DTC strategies, including target segments, value propositions and competitive positioning
- Drives overall brand performance through integrated DTC marketing programs focused on awareness, interest, consideration and conversion.

- Develops and executes integrated commercial launch assets into marketing plans including core strategies, tactics, KPIs, budgets and timing.

- Ensure channel-agnostic, consumer-centric go-to-market execution.  
• Leads consumer facing digital channel for the DACH region, including website, landing pages, email and social platforms
- Drives performance marketing across paid social, search, display and programmatic channels
- Implements continous conversion rate optimisation via A/B testings, and performance analytics
- Builds dashboards to track KPIs and optimize channel investments
- Collaborates with PR and press, including storytelling, press releases, media engagement
- Manages external PR and media agencies, including briefing execution oversight, KPI evaluation and budget control
- Ensures consistent and integrated comms across channels
• Develops structured, insight-driven social media content plans aligned with brand objectives and consumer needs.

- Oversees community management in close collaboration with International counterpart
- Localizes consumer engagement programs and develops advocacy-oriented activities such as events or community-based partnerships.

- Designs and executes demand-generation activities to support growth of AID systems category
• Ensures compliance across all DTC activities aligned with legal, regulatory, and internal requirments
- Manages content submissions and approval workflows using Veeva ensuring version control, documentation, and audit-readiness.

- Collaborates across regional, international and global functions and teams
- Oversees regional DTC budgets and ensures optimized spending

* Minimum Requirements:

*
* Education and Experience:

* • Bachelor's degree or equivalent is required. Master's degree is strongly preferred.  
• 6-8 years of experience in consumer marketing - ideally within med tech and/or diabetes related sectors  
• Demonstrated strategic thinking capabilities with forward looking perspective.  
• Strong communication, leadership and collaboration skills and to work with diverse teams. …