Marketing Manager

Are you a senior marketing leader with a true passion for sport, and in particular football? Then this could be the perfect opportunity for you. Our client is one of the global leaders in sports betting and online casino, holding a major market share in the German market. In this role, you will be responsible for owning the customer acquisition marketing strategy for Germany, covering both digital and offline channels.

You will manage a significant eight-figure marketing budget, with a large allocation of this budget to be dedicated to TV / Media buying. You will lead your own direct team of marketing professionals, alongside utilising centralised group resources to execute your marketing plan.

The Role

Reporting to the local Country Manager, you will be responsible for planning local marketing objectives, developing respective strategies, and executing and supervising tactical action plans for Germany.

• Define marketing targets (e.g. site traffic volumes, new unique visitors, new registrations, new first active customers, depositors, conversion rates, CPA and player value) for the market in alignment with the country manager, as derived from the overarching financial KPIs
• Develop tactical action plans: brand positioning, strategic media approach (media type, media channels, media formats) and strategic campaign planning
• Develop and localize in collaboration with external creative agencies all creative material (TV, ATL, BTL, digital, on-site), ensuring optimum compatibility between creatives and local target group characteristics
• Propose, implement, monitor and report on the marketing budget
• Work closely with HQ product development teams to further adapt and develop all products and services to meet local market high standards and requirements
• Coordinate and supervise local and central content teams to ensure the best quality and consistency of any inbound and outbound communications
• Monitor, track and evaluate all marketing activities and report KPIs of channels and campaigns (TV / ATL, digital, on-site, affiliate marketing/network) to ensure targets are achieved or take respective measures
• Monitor and report on competition and their activities regarding communications, product and compliance areas; conduct market and media research and coordinate with HQ in rolling out global market research initiatives
• Manage local and global agencies and third-party partners for the execution of the regional campaigns/communications plan
• Create reports and analyses for the Country Manager with whom the Marketing Manager will closely work with, as well as for other Senior Managers
• Ensure that all marketing activities are compliant with local regulations
• Lead and develop a local marketing team; represent the company internally and externally.

Requirements

To be considered for this exciting opportunity you must be an experience marketing leader with extensive experience in B2C marketing, with a proven track record of growing a customer base and increasing market share. You will have the capability of managing a significant marketing budget, and bring extensive experience in TV / Media buying.

• Minimum Bachelor’s Degree in marketing or a relevant field
• Minimum 5 years of experience in a marketing manager position in the online world
• Native German and excellent command of the English language
• Passionate about sports and the online gaming industry
• Business orientation and understanding, entrepreneurial attitude and spirit
• Strong analytical skills and a data-driven mindset
• Inspiration to design and execute new creative projects that ultimately drive KPIs and help achieve the defined targets
• Hands-on mentality and proactive approach; likes to work in teams
• Strong communication skills to convey targets, actions, plans and inspire others to deliver the plan.

Excited about the opportunity to lead the German marketing strategy for one of the world’s largest and fastest growing sports betting and online casino companies? Please share your CV to apply.