Brand Marketing Specialist

Scope and Duties

• Handle all brand campaign across all business units and services. Brand Reputation as a whole. This person will execute a multichannel brand campaign. A whole new brand is being pushed out after years of the older brand.
• They will create work with media, internal, materials for US related brands.
• This person will manage timelines, agency assets for this, internal partnering of paid, earned and owned media for this work.
• Execution of actions & operations is the work. It is not building brand or material or being the market campaign designer. Campaign intake and alignment. Help determine end scope channels, what agencies and responsibilities of each, and set that for the manager.
• Plot clear timelines across these actions.
• Project management work will be using air table.

Background

The North America Brand & Communications team is executing a multi-channel brand campaign in 2026 designed to drive brand preference across priority audiences. The campaign spans paid media, email, and social channels and requires close coordination across internal marketing teams, external agencies, and Tier 1 and Tier 2 media publishers. Given the scale, complexity, and duration of the campaign, dedicated program management support is required to ensure consistent execution, timeline adherence, and budget discipline throughout 2026.

The Brand Marketing Specialist is responsible for the operational coordination and execution of the 2026 Brand Campaign in the U.S. This role supports the Brand Campaign Manager by managing timelines, agencies, and internal partners to ensure paid, earned, owned, and shared media components of the campaign are delivered on time, on budget, and in alignment with the approved brand strategy.

This role is execution-focused and does not include strategy development, creative concepting, or final approval authority.

Channels included

• Paid brand media
• Email marketing for brand campaign execution
• Social media for brand campaign execution
• Brand paid media “surround sound” in support of partnership events (when applicable)
• Some copywriting may be required

Channels explicitly excluded

• Public Relations (PR)
• Government Relations (GR)
• Direct ownership or management of partnerships
• Creative strategy or design
• Media strategy or budget-setting

• Co-develop, own, and maintain the master 2026 campaign execution timeline in Air table
• Translate approved campaign strategy into clearly defined work streams, milestones, and deliverables
• Track dependencies across paid media, email, social, and demand generation teams
• Identify execution risks and escalate issues to the Brand Campaign Manager with recommended mitigation options

• Act as the day-to-day execution contact for paid media agencies and Tier 1 and Tier 2 media publishers
• Coordinate media plan inputs, asset specifications, trafficking deadlines, and launch readiness
• Ensure creative assets meet publisher requirements and brand standards prior to submission
• Consolidate internal feedback and manage agency revision cycles
• Approval Authority:
  This role coordinates approvals only. Final approvals and agency pushback are handled in partnership with the Brand Campaign Manager and NAM Marketing leadership.

• Coordinate with internal segment marketing teams to align execution timelines and priorities
• Partner with demand generation teams to ensure proper integration of brand paid media, email, and social media
• Support weekly and/or biweekly working meetings with demand generation partners focused on execution status and upcoming deliverables

The deliverables for the role in the first 30-60 days include the following:

• Campaign Intake & Alignment:
• • Completed brand campaign intake summary documenting:
  • • In-scope channels (paid, owned, earned, shared)
    • Key stakeholders (internal and external)
    • Agency roles & responsibilities
• Confirmed roles, responsibilities, and approval paths documented in Airtable
• Airtable Setup & Governance:
• Fully built Brand Campaign workspace in Airtable including:
• • Channel-specific work streams
  • Task templates aligned to paid,…