Senior Product Marketing Manager

Role Summary

We are seeking a strategic and results-driven Senior Product Marketing Manager for the instrument focused portfolio. The role will lead global marketing efforts for the Immuno Assay portfolio, developing and executing go-to-market strategies, driving customer engagement, and supporting commercial success across key immunoassay product lines. The role requires strong cross‑functional leadership, deep market and technical knowledge, and the ability to translate complex science into messaging that resonates with researchers in academic, biotech, pharma, and clinical sectors.

• Develop and own the global marketing strategy for the immunoassay portfolio, aligned with business objectives.
• Craft compelling value propositions, competitive positioning, and messaging frameworks.
• Design, build and execute high‑impact go‑to‑market campaigns to drive revenue growth in key customer segments.
• Lead the development and execution of strategic multi‑channel integrated marketing plans to acquire, engage, retain, and grow customers.
• Conduct market research, customer interviews, and competitive analysis to identify trends, gaps, and opportunities.
• Translate customer needs into actionable insights that inform product and marketing decisions.
• Act as the global product and market expert, providing in‑depth knowledge of market trends and the competitive landscape.
• Lead campaign development for new product launches and demand generation initiatives with regional teams.
• Collaborate with digital marketing, brand and marcom teams to ensure seamless execution of marketing programs.
• Partner with R&D and product management to guide new product development and lifecycle management.
• Collaborate with product management and scientific applications teams to develop high‑value content and sales tools.
• Develop and deliver product launch toolkits with messaging, training, and customer‑facing materials.
• Develop content across the marketing funnel and deploy via multiple channels aligned with customer journeys.
• Maintain KPI dashboards, perform pipeline analysis, and adjust tactics to maximize performance.
• Manage marketing budgets and optimize the promotional mix to achieve a high return on investment.

• Bachelor’s degree in Biology, Biochemistry or related discipline; advanced degree or MBA preferred.
• 10 years of experience in the life sciences industry with at least 5 years in a product marketing function.
• Experience in product marketing for immunoassays and within clinical or pre‑clinical sectors is highly desirable.

• Able to develop and communicate the unique value and promise of Bio‑Techne products to life science research customers.
• Able to understand, integrate and synthesize insights across customers, competitors, and markets to inform customer‑centric campaigns.
• Able to develop and execute multi‑channel, customer‑centric marketing programs to achieve business objectives.
• Experience in developing successful lead generation initiatives using multi‑channel strategies.
• Able to work effectively in a fast‑growing, highly collaborative environment.
• Demonstrated ability to build consensus, resolve conflict, and solve tough business problems.
• Excellent communication, presentation, interpersonal and relationship‑building skills at all organizational levels.

• Bachelor’s degree in Biology, Biochemistry or related discipline; advanced degree or MBA preferred.