Digital Marketer

Overview

Five Star Home Services is a small family-owned business in Central Ohio with over 50 years of history and 40 locations across the Columbus, Dayton, and Cincinnati metropolitan areas. Our mission is simple:
WE SERVE THOSE IN NEED. Through our Profit on Purpose program we donate 10% of our profit to the communities we serve. To learn more, visit our website at

We are seeking a highly innovative Digital Marketer to drive consistent, high-quality lead generation through strategic management of all digital marketing channels. This includes paid search, Google LSA's/BP's, email and SMS campaigns, programmatic advertising, and other digital platforms. This role is responsible for optimizing performance, reducing cost-per-lead, increasing booked jobs, and ensuring every campaign aligns with the Five Star brand voice and growth goals.

• Campaign Management:
  Strategically manage and optimize Google Ads campaigns (search, display, remarketing, performance max). Plan, build, and send segmented email and SMS campaigns with compelling CTAs.
• LSA Performance:
  Own performance of Google Local Services Ads - adjust budgets, dispute leads, and maintain top 3 placement.
• Google Business Profile Optimization:
  Maintain and optimize Google Business Profiles with weekly updates, keyword-rich content, and review responses.
• Performance Analysis:
  Launch and oversee programmatic advertising campaigns, including audience targeting and creative rotation.
• Lead Generation:
  Analyze lead generation performance and track attribution to improve ROI.
• Brand Alignment:
  Coordinate with designers and content creators to ensure branded, conversion-focused assets.
• Tracking and Reporting:
  Ensure proper tracking and reporting using UTM parameters, Google Tag Manager, and CRM tools.
• Monitor Trends:
  Monitor competitive trends and platform updates to keep the organization ahead in digital strategy.

• Minimum 3 years of proven experience in digital marketing, paid media, and campaign management
• Strong analytical, creative, and technical skills across digital platforms
• Ability to manage multiple campaigns, vendors, and reporting tools
• A relentless desire to pursue campaign excellence and lead gen goals urgently
• Ability to demonstrate expertise of digital platforms and tools
• Passion to energetically and creatively tackle every campaign
• Generosity with knowledge and willingness to support team collaboration
• Transparency and honesty in reporting, always aligning with ethical ad practices

• Google Ads, Analytics, or similar

Job Type: Full-time