Marketing Manager

Our EMEA Regional Marketing team is responsible for driving global engagement at scale through the development and execution of region‑wide, vertical and account‑specific marketing campaigns, offering‑led growth programs, and high‑end events. The ultimate goal is to make selling easier and to serve as the voice of marketing to our GTM teams in the region.

This role requires the candidate to be on‑site in our Munich office for a minimum of one day per week.

As the Central Regional Marketing Manager, you’ll drive Pega’s growth across EMEA. You’ll shape brand presence, lead demand generation initiatives, deliver strategic ABM programs that make an impact, and orchestrate integrated events that bring our story to life. This hands‑on role requires close collaboration with sales, the EMEA marketing team, and our global marketing community to align marketing efforts with business goals, fueling pipeline growth and accelerating ACV.

• Represent Regional Marketing across EMEA and collaborate closely with the wider marketing team.
• Execute a comprehensive regional marketing plan to drive brand awareness, demand generation, and client engagement.
• Contribute to quarterly planning with regional leadership to align marketing priorities with business goals.
• Use business analysis to prioritize marketing investments and manage competing requests.
• Develop and deliver regional, industry, and account‑based marketing (ABM) plans.
• Build and activate multi‑channel campaigns including content, email, events, direct mail, and paid media.
• Align ABM plans with sales’ account plans, defining joint actions and timelines.
• Execute global demand generation programs tailored for regional relevance.
• Lead the creation and execution of regional events and executive engagement programs.
• Report on marketing outcomes using data‑driven insights and business intelligence dashboards.

• Exceptional interpersonal skills and flexibility to work effectively with people at all levels and across different time zones.
• Adaptability and flexibility.
• Exceptional written and verbal communication skills.
• Demonstrated ability to effectively manage multiple projects, prioritize work, and meet deadlines.
• Strong analytical skills and ability to leverage data to drive strategy and decision‑making.
• Proficient English speaking.

• Bachelor’s degree.
• 5+ years of related B2B experience.
• Prior experience in enterprise software marketing.
• Proficiency with MS Office, Excel, PowerPoint, social collaboration tools, Linked In, Twitter, Google Analytics, marketing automation models.
• Budget management experience.
• Strong digital marketing experience.
• Excellent written and verbal communication skills.
• Strong analytical skills and ability to influence strategy and decision‑making.

• Gartner Analyst‑acclaimed technology leadership across our product categories.
• Continuous learning and development opportunities.
• An innovative, inclusive, agile, flexible, and fun work environment.
• Competitive global benefits program inclusive of pay, bonus incentive, and employee equity.

“As an Equal Opportunity employer, Pegasystems will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.”