Principal Marketing Specialist

Career Opportunities:
Principal Marketing Specialist (22754)

Requisition
22754
-Posted
- Germany

- Bayern

Our EMEA Regional Marketing team is responsible for driving global engagement at scale through the development and execution of region wide, vertical- and account-specific marketing campaigns; the development and activation of offering led growth programs, and high-end events, with the ultimate goal of making selling easier and being the voice of marketing to our GTM teams in region.

This role will require the person to be on-site in our Munich office for a minimum of 1 day per week.

As our Central Regional Marketing Manager, you’ll be at the heart of driving Pega’s growth across your region. You’ll shape our brand presence, lead demand generation initiatives, and deliver strategic Account-Based Marketing programs that make an impact. You’ll also orchestrate integrated events that bring our story to life. This is a hands-on role where you’ll collaborate closely with sales, the EMEA Marketing team, and our global marketing community to align marketing efforts with business goals—fueling pipeline growth and accelerating ACV.

If you're passionate about executing smart, data-driven marketing and thrive in a fast-paced, collaborative environment, this is your opportunity to make a difference.

• Represent Regional Marketing across EMEA, collaborating closely with the wider marketing team.
• Execute a comprehensive regional marketing plan to drive brand awareness, demand generation, and client engagement.
• Contribute to quarterly planning with regional leadership to align marketing priorities with business goals.
• Use business analysis to prioritize marketing investments and manage competing requests.
• Develop and deliver regional, industry, and account-based marketing (ABM) plans.
• Build and activate multi-channel campaigns including content, email, events, direct mail, and paid media.
• Align ABM plans with sales’ account plans, defining joint actions and timelines.
• Execute global demand generation programs tailored for regional relevance.
• Lead the creation and execution of regional events and executive engagement programs.
• Report on marketing outcomes using data-driven insights and business intelligence dashboards.

• Exceptional interpersonal skills and flexibility to work effectively with people at all levels, and across different time zones.
• Adaptability and flexibility.
• Exceptional written and verbal communication skills.
• Demonstrated ability to effectively manage multiple projects, prioritize work and meet deadlines.
• Strong analytical skills and a demonstrated ability to leverage data to drive strategy and decision-making.

• 5+ years of related B2B experience.
• Prior experience in enterprise software marketing.
• Proficiency with MS Office, Excel, PowerPoint, Social Collaboration tools;
  Linked In, Twitter, Google Analytics, marketing automation models.
• Excellent written and verbal communication skills.
• Strong analytical skills and a demonstrated ability to leverage data to influence strategy and decision-making.

• Gartner Analyst acclaimed technology leadership across our categories of products.
• Continuous learning and development opportunities.
• An innovative, inclusive, agile, flexible, and fun work environment.
• Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company.

AI in Action – Pega embraces the power of artificial intelligence. We encourage all employees to actively engage with AI technologies and continually explore ways to responsibly integrate AI into our products and processes.

Culture – At Pegasystems, we foster an environment where people feel valued and empowered to contribute their best. With global clients across industries and regions, we know our success depends on the unique perspectives, experiences, and talents of our people. Ours is a workplace where everyone can grow, collaborate, and deliver meaningful outcomes.

We encourage candidates from all backgrounds and experiences and focus on the core competencies and mindset needed to thrive in a role.

As an Equal Opportunity employer,…