Senior Performance Marketing Manager*in - Paid Social; m​/w​/d

Overview

Our mission at HEY HOLY:
Taking dog health to the next level through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food – developed with veterinarians and with the goal of enabling every dog to live a long, healthy life.

What began as an idea in 2022 is today a rapidly growing DTC subscription model serving over 20,000 dogs. Our 20-person team is set to grow to over 35 by the end of 2026 – now is the perfect time to join.

Our ambition doesn’t stop at the product – or the creative. We think through the entire journey
: from the first hook to conversion in the shop. For us, performance marketing isn’t a nice-to-have – it’s a solid foundation to reach our target audiences effectively and efficiently.

And that’s where you come in: You have a strong grasp of numbers – and a real obsession with dogs. But your interest goes beyond the four-legged friends – you’re just as curious about the dog parents behind them. You spot patterns, test hypotheses, and enjoy developing new ideas and approaches. For ads that don’t just look good – they deliver results.

• You develop, implement, and manage performance marketing campaigns across multiple paid social channels (e.g., Meta, Tik Tok) to acquire new customers for HEY HOLY
• You create well-founded creative concepts based on past performance data and implement them together with internal and external resources
• You conduct deep audience analyses
  , using existing customer research, reviews, comments, insights from online communities, and cross-functional input (e.g., from product marketing) to develop hypotheses
• You analyze campaign data and derive concrete recommendations for continuous creative optimization
• You manage and allocate marketing budgets efficiently to maximize ROI and customer acquisition
• Together with our Data team, you establish a weekly reporting framework with clearly defined KPIs across the entire funnel – and conduct additional analyses as needed to validate your hypotheses
• You stay on top of the latest trends and best practices in performance marketing and integrate them strategically into your creatives

• Experience
  :
  You have at least 4 years of experience in a comparable role – ideally in a D2C environment with a full-funnel focus on new customer acquisition
• Tool proficiency
  :
  You’re familiar with Meta Ads and GA4 – and you quickly get up to speed with new tools (experience with attribution tools = a plus)
• Analytical-creative all-rounder
  :
  You understand all relevant KPIs, analyze data quickly, spot performance patterns, and connect them with your instinct for audiences, markets, and products
• Psychology meets performance
  :
  You have a strong interest in or background in advertising and consumer psychology – and know how to apply these principles effectively
• (Dog)-Customer Obsession
  :
  You understand how dog parents think – what matters to them, what they pay attention to, what pain points they have – and you’re excited to dive even deeper into their world
• Structured, proactive & execution-driven
  :
  You work in a highly structured and self-directed way, with a strong eye for detail. You get projects done through smart planning, proactive communication, and a drive to execute
• Language skills
  :
  You have strong English skills;
  German is a plus – or alternatively, you’re on excellent terms with DeepL and ChatGPT

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Flexibility that fits you: Whether in our office in Frankfurt am Main, hybrid or fully remote in Germany – you decide when and where you're most productive

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Individual training/certification budget: We actively invest in your growth – because your development is key to our success

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Lots of responsibility and creative freedom: You get real ownership areas – and the chance to actively shape the role with your input and pace

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Fast development possible: Those who step on the gas with us grow along – in responsibility, competence and perspective

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Open and honest communication: We live direct exchange, give clear feedback and look forward to your input

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Access to Corporate Benefits and Wellpass: So you can do something good for yourself outside of work too

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Free HEY HOLY food: Because happy…