Expert Acquisition & Activation; m​/f​/d

We are OBI. As a team, we give our all to make our customers' small and large projects possible. Many bright minds stand together here and experience the ALL IS POSSIBLE spirit. Join us!

Your Mission: You develop and execute international B2B marketing and communication to drive the acquisition and activation of PRO customers, ensure a clear professional differentiation from the B2C business, and provide scalable campaign toolboxes for all countries.

• Strategy Development:
  Definition and sharpening of the B2B marketing strategy and PRO positioning, including key messages and communication architecture
• Campaign Management:
  Planning, execution, and optimization of central B2B marketing campaigns across all relevant channels
• Lead Generation:
  Development of acquisition campaigns and offers in close cooperation with the sales team and international country organizations
• Sales Enablement:
  Creation and management of marketing materials such as presentations and POS tools to support the sales teams in customer conversations
• Touchpoint Management:
  Steering B2B communication across digital channels and in-store touchpoints for a consistent PRO presence aligned with the OBI CX strategy
• International Rollout:
  Provision of campaign toolkits, guidelines, and best practices as well as support for local adaptation and execution
• Performance Tracking:
  Monitoring of relevant marketing KPIs and derivation of concrete optimization measures for future activities

• Marketing
  
  Experience:
  
  Extensive experience in B2B, trade, or SME marketing, ideally within a retail environment involving professional customers
• Conceptual
  
  Skills:
  
  Ability to transform value propositions into clear, compelling messaging and creative campaign concepts
• Execution Expertise:
  Practical experience in planning and executing campaigns across digital and offline channels, including CRM knowledge
• Project Management:
  Strong coordination skills for cross-functional collaboration in an international or multi-country environment

• Work-Life-Balance: 30 days of vacation per year – an additional 10 days of vacation are possible
• Flexible Working:
  You decide what your working day looks like within our flextime framework
• Hybrid Work:
  In addition to a hybrid working model, we offer you the opportunity to work from abroad for up to 20 days per year
• Sabbatical:
  You have the option of taking up to six months off from your daily work routine
• Development:
  Many exciting further training opportunities, e.g. in our OBI Academy
• Shopping: 15% discount on your purchases at our OBI stores
• Mobility:
  Receive a subsidized company bike if you are interested

We look forward to receiving your online application via our short application form - try it out now!