Senior Creative Strategist – Performance Marketing; Ad Creation Team

Senior Creative Strategist – Performance Marketing (Ad Creation Team) (all genders)

Welcome to Glow
25! We are a dynamic, fast‑growing beauty and pro‑aging company based in Berlin. Glow moments that last — for our community and for us as a team. Work at Glow
25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us. Join Glow
25 and help us redefine beauty. We’re excited to meet you!

Our heartfelt mission: Glow moments that last — for our community and for us as a team.

These are our current challenges and future goals:

You craft creative strategies, define acquisition angles, and optimize content across Meta, Tik Tok, Google/You Tube, Native, and partner page funnels. You collaborate closely with the Team Lead Ad Creation, Performance Marketing, Partner/Advertorial Pages, and the Creative Pod to produce standout assets with strong performance impact. Build for an international‑first setup with structured cross‑market knowledge transfer and asset sharing across all teams.

• Develop creative strategies, story angles, and messaging frameworks for paid channels and partner pages—spanning short‑form and long‑form formats, tailored for both video and written content.
• Translate customer insights and performance data into innovative, high‑converting content ideas.
• Collaborate with team leads to execute assets end‑to‑end.
• Write briefs, scripts, and hooks, and oversee creative production.
• Continuously test and optimize content formats based on performance data.
• Stay ahead of platform trends and identify new opportunities for acquisition content.
• Own end‑to‑end project management for creative delivery, including timelines, stakeholder alignment, and QA.

• Fluent in both German and English (native speaker or C1 level).
• 5+ years of experience in performance‑driven creative strategy (ideally D2C/beauty/wellness).
• Strong understanding of paid social and partner page creative mechanics.
• Proven track record of high‑performing ads and funnel assets.
• Excellent storytelling, analytical thinking, and briefing skills.
• Fast, structured, performance‑focused working style.

• Flexible working hours and smart time tracking.
• One‑time €500 allowance to set up your perfect workspace.
• Full‑equipped Mac or Windows from day one.
• Glow Card: €50 monthly treat (≈ €600 per year).
• Learning and personal development support (Glowcademy, dedicated learning time).
• 40% off our entire product range.
• 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off.
• Health insurance reimburses up to €600 per year for extras (vision aid, alternative medicine, dental cleaning).
• After probation, €600 toward pension plan + extra 20% if you add more.
• Access to partner discounts and special offers from top brands.
• Company merch and corporate benefit platforms.
• Urban Sports Club or Wellpass wellness retreats.

We’re an equal‑opportunity employer.