Senior Product Communications Manager

Senior Product Communicator

Kynetec is the global leader in agricultural and animal health market insights, specializing in animal health and nutrition, crop protection, farm machinery and equipment, seed/biotech, and fertilisers. With a team of more than 850 market researchers, interviewers, data analysts, marketing scientists, research operations and data visualization specialists, we deliver high‑quality insight & foresight worldwide.

• Synthesize market trends, competitive intelligence, and customer feedback to shape product narratives and priorities.
• Translate market insights into recommendations for product teams and leadership.
• Create enablement resources to help commercial teams articulate the product value proposition.
• Train internal teams on new products, features and market opportunities.
• Develop resources such as competitive summaries, product handbooks, product primers and product‑handling guides.
• Recommend improvements to product messaging and go‑to‑market strategy based on results.
• Support pricing, packaging, and product‑tiering discussions with product intelligence.
• Take full end‑to‑end responsibility for developing, maintaining, and delivering product narratives across all customer‑facing and internal channels.
• Own the creation of clear, compelling messaging that communicates the value of our data and insights products to ag‑industry customers — from initial concept through final delivery.
• Lead the full lifecycle of positioning work: gathering inputs from R&D, validating with product teams, drafting messaging frameworks, and ensuring consistent deployment across sales, marketing and customer materials.
• Serve as the primary point of contact for all product messaging requests, ensuring accuracy, clarity and alignment with product strategy.
• Develop, maintain and update product positioning documents and messaging frameworks.
• Lead planning and execution of product launches and feature releases.
• Deliver launch materials including briefs, talking points, customer FAQs, product overviews, and sales enablement content.

• 5–6+ years in a role involving product communication or product‑oriented messaging.
• Prior experience in communications, marketing, or content creation.
• Strong ability to translate technical content, research findings or data‑heavy insights into clear customer value.
• Experience working cross‑functionally with product, data and commercial teams.
• Ability to manage multiple projects, timelines, and stakeholders.
• Experience supporting product lifecycle and product launch communications.
• Background in market research, agriculture, analytics, or SaaS products.
• Strong presentation skills and comfort interacting with leadership.
• Ability to create basic visual materials (slides, charts, diagrams) when needed.

Mid‑Senior level

Full‑time

Product Management and Marketing

Market Research, Farming, and Agricultural Chemical Manufacturing

Duisburg, North Rhine‑Westphalia, Germany