VP Marketing & GTM Strategy
Listed on 2026-01-12
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Marketing / Advertising / PR
Marketing Strategy, Digital Marketing
Location: Germany
VP Marketing & GTM Strategy (f/m/d)
SPREAD is a Berlin-based Industrial AI SaaS company pioneering Engineering Intelligence for complex manufacturing industries. We built the first AI‑powered platform that unifies fragmented engineering data into a single “Product Truth,” allowing automotive OEMs, aerospace manufacturers, and defense contractors to trace requirements to field performance, diagnose root causes in minutes, and simulate system‑level changes before deployment.
We are looking for a VP Marketing & GTM Strategy to drive SPREAD’s focus areas, clarify how we win in those segments, and scale our go‑to‑market motions. You will combine structured problem‑solving with hands‑on execution to build a marketing engine that reliably generates and progresses a multi‑million‑euro enterprise pipeline.
Your MissionAs VP Marketing & GTM Strategy, you will:
- Define SPREAD’s market narrative, positioning, and target segments.
- Design go‑to‑market strategies for key industries and accounts in collaboration with Sales and Product.
- Build an integrated marketing engine across thought leadership, ABM, demand, and product marketing.
- Lead and develop a multi‑disciplinary marketing & BD team with clear priorities, metrics, and operating rhythm.
- Report to SVP Go‑to‑Market and work closely with the Founders and Leadership team.
Market & GTM Strategy:
- Develop a clear view of priority segments and buying centers in automotive, aerospace, defense, and related industries.
- Define ideal customer profiles and use cases where SPREAD has a strong right to win.
- Build GTM playbooks per segment: value drivers, key messages, competitive alternatives, and recommended motions.
- Turn strategy into a prioritised portfolio of initiatives with explicit hypotheses, success criteria, and timelines.
- Prepare executive‑ready GTM plans and updates that align leadership around focus and trade‑offs.
Category Narrative & Thought Leadership:
- Own the Engineering Intelligence narrative: what it is, why it matters now, and how SPREAD differs from PLM/ALM and generic AI tools.
- Shape a content strategy using POV pieces, case studies, and talks to reach both technical leaders and business stakeholders.
- Represent SPREAD at selected industry events and round tables through keynotes and panels.
- Build repeatable formats for customer stories and playbooks that the commercial teams can use.
Account‑Based & Strategic Marketing:
- With Sales, identify strategic accounts and design account‑specific programs (workshops, executive briefings, co‑innovation formats).
- Structure multi‑step journeys for these accounts, from initial education to pilot, expansion, and long‑term partnership.
- Maintain a structured view of each strategic account’s stakeholders, buying process, current state, risks, and opportunities.
- Orchestrate field, content, and digital activities required to progress opportunities through long sales cycles.
Demand Generation & Product Marketing:
- Oversee integrated campaigns across content, events, digital, and partnerships that map to your GTM plays.
- Ensure product positioning and messaging are clear and specific for each key persona and industry.
- Align with Product on launch plans for major releases and ensure Sales has effective enablement material.
- Work with specialists to execute performance and lifecycle marketing while maintaining ownership of priorities and effectiveness.
Marketing Operations, Metrics & Team Leadership:
- Define core metrics for marketing effectiveness: pipeline contribution, conversion rates, velocity, and coverage in target accounts.
- Collaborate with Revenue Operations to ensure reliable data and dashboards in Hub Spot/Salesforce.
- Establish a planning and review cadence: quarterly priorities, monthly reviews, and a manageable pipeline of experiments.
- Hire, coach, and develop a high‑performing team across product marketing, demand/field marketing, and operations.
- 8–12+ years in B2B software or industrial technology, with responsibility for go‑to‑market and marketing in enterprise environments.
- Experience designing or leading GTM strategy for high‑ACV, multi‑stakeholder deals.
- Proven track record of working closely with…
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