Influencer Marketing Manager

Influencer Marketing Manager Responsibilities

• The primary responsibility is to establish strong partnerships with the most influential influencers and PR resources in the industry. Play a crucial role in accelerating brand awareness and driving engagement for LEVEL
  8.
• Oversee influencer marketing to drive customer acquisition and brand awareness; including organic gifting, paid relationships, brand ambassadors, strategic partnerships & more.
• Build and manage a team of influencers; define metrics of success and oversee performance against KPIs.
• Continuously optimize how we source, engage and retain influencer relationships, with a primary focus on Instagram, Youtube, Tik Tok.
• Work cross-functionality to align influencer strategy around the merchandising calendar, major marketing initiatives, store and experiential events.
• Develop and manage new influencer initiatives, online and offline; partner with the creative team to leverage our influencer network for content creation.
• Investigate social technologies and emerging platforms to uncover opportunities for ongoing growth, program efficiency gains and innovation.
• Measure and report on program performance using in-house analytics and third-party tools; share insights and results with cross-functional and exec stakeholders on a monthly basis.

• 3+ years of experience managing influencer marketing for a direct to consumer brand.
• Experience in fashion or e-commerce preferred.
• Deep understanding of German local culture with fluency in both German and English; ability to identify campaign‑aligned influencers and create culturally resonant content.
• Hold German citizenship.
• A large number of directly available influencer and PR resources, have a strong network of influencers and PR resources that you can leverage for your campaigns.
• A master relationship builder - you can make friends with everyone, and leverage your network to access and establish connections.
• A social media native‑you know who's cool, who's not and can talk the talk.
• Familiarity with social media analytics and measurement tools; ability to distill insights from several sources into strategic learnings.
• High level of proficiency with Microsoft Office, Excel and Powerpoint / Keynote.
• Management experience required; proven ability to build and motivate teams.

• Mid‑Senior level

• Full‑time

• Marketing
• Retail