PR Manager – DACH Region

HRBP @ Dreame Technology | Legal Professional Qualification Certificate Job Responsibilities

• Build and maintain high-trust relationships with regional media, securing consistent and positive brand visibility, with a strong focus on German-language technology and innovation press.
• Develop and execute PR strategies for flagship product launches, seasonal sales campaigns, and major industry moments including IFA, CES, and MOVA-owned events — ensuring timely media distribution, editorial follow-through, and share-of-voice growth in key categories.
• Own the creation of compelling regional narratives and creative communication campaigns that maximize media impact and strengthen category mindshare across German-speaking markets.
• Partner closely with marketing and sales teams to deliver integrated communications that align with business objectives and accelerate brand awareness, consideration, and preference in core categories.
• Monitor and analyze regional policy updates, category trends, competitor movements, and consumer sentiment — translating insights into actionable retrospectives and forward-looking strategic recommendations.
• Drive cross-agency alignment by coordinating external partners, and ensuring continuity in media outreach with clear ownership, responsibilities, and execution standards.

• Deep understanding of the DACH media landscape, particularly German-language technology outlets, with proven media relationships and strong press credibility.
• 5+ years of experience in PR or brand communications, ideally within 3C electronics, consumer tech, or smart hardware brands.
• Demonstrated ability to lead communications for either established brands or fast-growth challenger brands, with a track record of scaling visibility quickly in highly competitive markets.
• Strong creative communication and storytelling capabilities, with experience shaping narratives and launching high-impact media campaigns and brand moments.
• Native-level German proficiency and strong business-level English communication skills.

• Mid-Senior level

• Full-time

• Public Relations, Marketing, and Business Development

• Technology, Information and Media, Appliances, Electrical, and Electronics Manufacturing, and Retail Appliances, Electrical, and Electronic Equipment

Greater Munich Metropolitan Area