Growth Marketing Manager​/Marketing Generalist

About the Company

Relay Commerce is building a portfolio of software solutions to help merchants scale e-commerce and simplify their marketing tech stack. Powered by a centralized customer data platform, Relay’s suite of software tools allows merchants to automate key revenue generation workflows to drive organic growth and increased profitability.

The Relay ecosystem currently consists of eight software products that accelerate merchant revenue growth through email marketing automation, user generated content management, on-page conversion optimization, retention analytics, subscription management, and social commerce. Relay’s products are established as key tools in the SMB e-commerce revenue generation stack, servicing more than 35,000 customers globally that collectively generate >$1BN in GMV annually.

Flockler is a social media aggregator platform that empowers marketers and businesses to display authentic social media feeds on their websites and digital screens. By showcasing user-generated content from platforms like Instagram, Tik Tok, X, Blue Sky and Linked In, Flockler helps brands drive engagement, build trust, and boost conversions through authentic storytelling.

As Growth Marketing Manager, you will own Flockler’s marketing engine from strategy to execution, leading a small team and managing our agency partnerships. We are looking for someone excited to roll up their sleeves and drive growth in a scaling product environment.

You’ll work closely with two other marketing professionals while managing relationships with external agencies (i.e. Webflow, paid advertising). As the marketing owner of Hub Spot, you’ll be responsible for optimizing our marketing automation, lead management, and reporting infrastructure. You’ll partner with our General Manager, Customer Success, Account Management, and Engineering teams to build and execute Go-To-Market plays, manage our marketing operations, and drive pipeline growth.

You’ll need to possess strong leadership and organizational skills, take ownership of your work, and have an insatiable desire to take action and make things happen.

• Work closely with and mentor a team of 1-2 marketing professionals (SEO and content creation) - collaborating, providing guidance and feedback
• Delegate work effectively, ensuring your colleagues have clear priorities and are set up for success
• Build a high-performing marketing function with clear processes and accountability

• Own relationships with external marketing agencies, including Webflow development, as well as paid advertising partners
• Set clear expectations, deliverables, and timelines for agency partners
• Evaluate agency performance, provide feedback, and make recommendations on partnerships
• Manage agency budgets and ensure ROI on all external spend
• Coordinate between internal team and agencies to ensure seamless execution

• Own Hub Spot from a marketing perspective, serving as the primary administrator and strategist
• Build and optimize email workflows, lead scoring models, and nurture campaigns
• Manage list segmentation, contact properties, and data hygiene
• Create and maintain dashboards and reports to track marketing performance
• Implement marketing attribution and ensure proper tracking across all campaigns
• Train team members on Hub Spot best practices and optimization

• Research and recommend which industry events, conferences, and webinars Flockler should target for maximum impact
• Coordinate event preparation including booth design, collateral, demos, and promotional materials
• Support the General Manager with presentation preparation, talking points, and event strategy
• Execute post-event campaigns including lead nurturing, follow-up sequences, and performance analysis
• Track event ROI and use insights to inform future event strategy

• Run the weekly marketing meeting, setting priorities and driving accountability across all initiatives
• Oversee and prioritize the marketing roadmap, ensuring execution is timely…