Social Media and Executive Communications Board Member; f​/m​/d

Social Media and Executive Communications for Board Member (f/m/d)

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We’re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong.

What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Possible work locations within Germany are limited to SAP offices in Walldorf (near Mannheim/Heidelberg) and Berlin.

We are seeking a dynamic and experienced executive communicator (f/m/d) to join our team. In this role, you will be responsible for shaping and amplifying the voice of an Executive Board Member on social media while supporting his broader internal and external executive communications initiatives. This is an exciting opportunity to work at the intersection of strategic messaging, content creation, and leadership impact.

• Develop and manage a compelling social media presence for the Board Member on Linked In, including an editorial calendar, posting cadence, and engagement strategy
• Create engaging, high-quality multimedia content for Linked In that reflects the company’s and board member’s priorities, thought leadership, product offerings and organizational vision
• Monitor analytics and trends to optimize social reach, engagement and audience growth
• Write speeches and talking points for various target audiences (internal and external)
• Create content and work with designers to develop the respective visuals
• Plan, write, coordinate and execute keynotes for the Board Member, incl. content alignment and coordination with demo teams and/or customers
• Create content for and draft scripts for employee communications such as meetings, emails and videos
• Coordinate with internal teams to ensure alignment of messaging across channels and campaigns

• 5+ years of experience in executive communications, with a proven track record of crafting compelling narratives and driving impactful social media strategies for C-suite leaders
• Strong writing and storytelling skills with an ability to adapt tone for different audiences
• Ability to work in a fast-paced environment and manage multiple priorities as well as stakeholders
• Master’s degree in communications, socio-political studies, marketing or equivalent
• Fluent in German and English, with excellent verbal and written communication skills

Global Communications (GC) is responsible for SAP’s corporate reputation, executive communications, and corporate social responsibility. The team develops strategic messaging and corporate content and engages with key audiences.

The role of Executive Communications is to enlist the top leaders of SAP in the tactics of communication to achieve and build credibility. We do this by becoming trusted advisors to the Executive Board, working as integrators across GC and SAP to develop the stories and key messages that help individual Board members build authenticity as champions of SAP’s reputation and strategy.

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.

Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

SAP’s culture of inclusion, focus on health and well‑being, and flexible working models help…