Demand Generation Manager

Job Posted

Location

Cologne

Berlin

Hamburg

Remote

Sunhat was founded to transform how companies manage and share sustainability data with both internal teams and external stakeholders. We believe technology is essential in closing the gap between rising ESG demands and the ability to deliver trustworthy, audit-ready proof.

🪄 By streamlining every step — from mapping requirements to preparing and maintaining documentation — Sunhat empowers sustainability teams to work faster, stay compliant, and strengthen stakeholder trust with reliable, verifiable information. 🌱

We are funded by world-class investors and are proud to support mission-driven companies all over the world in taking their sustainability program to the next level. Join us in revolutionizing the way companies exchange sustainability information.

At Sunhat, we’re on a mission to make sustainability and compliance simple, scalable, andimpactful. An integral part of our Marketing Team, as Demand Generation Manager, you’llbe at the heart of our growth engine
-turning curiosity into conversations and conversations into pipeline.

Your mission: generate qualified leads at scale by building and optimizing campaigns,channels, and automation flows that deliver measurable business impact. You’ll thrive at the intersection of creativity, data, and performance marketing - and you’ll have the freedom to experiment, iterate, and scale what works.

Strategy & Execution :
Develop and execute Sunhat’s demand generation strategy todrive traffic, conversions, and pipeline growth.

Campaigns :
Launch and optimize integrated campaigns (email, social, content, paidads, webinars, events) in collaboration with Product, Content and Event Marketing.

Paid Media :
Plan, run, and scale paid & retargeting campaigns (Linked In Ads, Google Ads) with a sharp focus on ROI.

SEO & Growth:
Own SEO and GEO strategies to grow organic visibility and inbound demand.

Website Performance:
Track, analyze, and improve website conversion performance.

Automation :
Manage and optimize marketing automation workflows in Hub Spot (orsimilar tools) to nurture leads through the funnel.

Sales Alignment:
Partner with Sales to define what a “qualified lead” is and ensure marketing delivers measurable pipeline and revenue.

Analytics :
Track, analyze, and report on funnel performance — turning data into actionable insights.

Conversion Optimization:
Design and optimize landing pages and lead forms to maximize conversion rates.

Collaboration :
Work closely with Product Marketing, Communications, Content, and Sales to align messaging, campaigns, and handover processes.

Passionate about sustainability and tech-driven growth.

2+ years of experience in demand generation, growth marketing, or performance marketing (B2B SaaS experience is a plus).

Hands-on experience with paid media platforms (Linked In Ads, Google Ads, etc.).

Solid knowledge of SEO and conversion rate optimization.

Proficient with Hub Spot or similar marketing automation and CRM platforms.

Strong analytical skills — comfortable with data, dashboards, and KPIs.

Growth mindset: you experiment, test, learn, and scale what works.

Fluent in English, with at least a basic working knowledge of German.

This role is your chance to take real ownership of demand generation in a fast-growing Saa Sscale-up, experiment with cutting-edge tactics, and make a direct impact on Sunhat’s growth journey.

Flexible Work:
Hybrid (from home and Cologne office)

Competitive Compensation & Equity:
Salary and equity aligned with your impact

High Impact Role:
You’ll directly influence Sunhat’s growth and revenue pipeline

Creative Freedom:
Autonomy to experiment with new channels, tools, and tactics

Family-Friendly Environment:
Work-life balance matters – flexibility is built in

Top Equipment & Tools:
You’ll get the setup you need to do your best work

Continuous Learning:
Educational budget for training, conferences, and coaching

Interested in the role but not sure if you meet all the qualifications? No problem! We value diverse experiences and want to hear from you. Career changers are welcome! 🌎

We are an equal opportunity employer and encourage candidates from all backgrounds to apply.

We look forward to receiving your application! Please note that due to the large number of applicants and limited resources, we may not be able to respond to each one personally.