Founding General Manager: O2 Exchange

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Company:
Fuel Labs Inc.

Comp:
Competitive Base + Significant Equity Upside

The Mission:
Turn the world's fastest execution layer into the world's most profitable orderbook exchange.

Fuel Labs is incubating O2, a high-performance orderbook exchange designed to prove the throughput of the Fuel Network. We are looking for the Founding GM to take this internal venture from MVP to profitability. This is not a standard PM role, it is a startup leadership role backed by the resources of a Layer 2 protocol. Fuel is a high-performance blockchain operating system that redefines what's possible on Ethereum.

By combining unparalleled throughput with the core principles of decentralization and security, our platform simplifies the development process for builders worldwide. The Fuel Virtual Machine, with its groundbreaking state minimization and parallel transaction execution capabilities, sets a new standard for Ethereum Rollups, overcoming existing limitations in protocol development. Since our 2019 launch with Fuel V1, we've been focused on enhancing Ethereum's scalability.

Our innovations, like the Fuel Virtual Machine and the Sway programming language, provide developers with a powerful, user-friendly environment. We’re a passionate, intelligent, and empathetic globally dispersed team, united by a love for innovation and a commitment to shaping the future of blockchain technology—one groundbreaking solution at a time.

We are looking for a Founding General Manager to lead the strategy, roadmap, and execution of our O2 Exchange, our decentralized orderbook and its supporting ecosystem. You won’t just be managing a backlog—you’ll be defining the future of how users trade, provide liquidity, and interact with decentralized finance.

As one of the earliest product leaders, you’ll shape everything from market research and user experience to building markets and growing volume. You’ll collaborate closely with engineering, design, and business stakeholders to ensure we build products that are both technically excellent and deeply valuable to our users.

The ideal candidate is entrepreneurial, data-driven, and passionate about the intersection of crypto, market structure, and user experience. You’ll help establish a culture of rapid iteration, high standards, and obsessive focus on growing a trader base and functional markets.

• Product Leadership & Strategy
• Define and drive the product vision, strategy and roadmap for the orderbook, including spot trading, market making, and cross-chain integrations
• Translate the company’s mission into clear product milestones and success metrics that balance user experience, scalability, and decentralization
• Push the Fuel Ignition team to shape the underlying blockchain to meet the orderbook’s high performance requirements
• Lead product discovery: identify user pain points, analyze competitors, and validate hypotheses with real usage data and user interviews

• Partner closely with engineering, design, and research to deliver features end-to-end—from contracts to API design to front-end UX
• Partner with marketing and business development teams to drive the creation of markets and acquisition of traders

• Work with community, marketing, and BD teams to drive user acquisition, market making, and integrations with other protocols to support shared growth
• Develop and manage incentive programs (trading rewards, referral systems, rebates, etc.) aligned with long-term healthy growth

• Define core KPIs (volumes, retention, liquidity depth, user growth) and use analytics to inform prioritization and roadmap iteration
• Establish frameworks for experimentation (A/B tests, on-chain metrics, incentive feedback loops)
• Continuously drive execution toward those goals

• Recruit, mentor, and develop team members as the organization scales
• Foster a culture of ownership, iteration, curiosity, and speed while…