Advanced Salesforce-Marketing-Cloud Consultant

Position: Advanced Salesforce-Marketing-Cloud Consultant (all genders)
Location: Germany

.
** Join our global team of experts
** At Diconium, we do digital business transformation across various industries. As a team member, you will work on projects that generate value from software, data, and AI by delivering strategies and solutions that challenge conventional industry practices and drive technological progress.

Together with over 2,300 fellow experts, you enable Fortune 500 firms, global market leaders, and SMEs to maximize the impact of their digital initiatives and achieve digital excellence. In everything we do, we prioritize people and genuine human connections, ensuring a supportive and inclusive work environment. And we give you maximum flexibility thanks to our hybrid workplace.

We are looking for a Salesforce Marketing Cloud expert with strong expertise in requirements engineering, demonstrable hands-on experience in the Marketing Cloud (Engagement, Account Engagement/Pardot, ideally Personalisation/Intelligence) and solid know-how in the Core Clouds (Sales & Service, Experience/Data Cloud). You have at least three years of experience in automotive sales & marketing projects and fluent German (C1+) to design data-driven customer journeys, optimise marketing processes and implement scalable, GDPR-compliant digital solutions.#

#
** WHAT YOU CAN EXPECT**
* ** High-quality, technology-specific consulting
** and solution design in the
** Salesforce Marketing Cloud**, including Journey Builder, Automation Studio, Email Studio, Mobile, Cloud Pages, AMPscript/SSJS and SQL-based segmentation.
* Translation of business objectives into
** data-driven journeys and multichannel orchestration
** via email, mobile and on-site personalisation; definition of KPIs (deliverability, engagement, conversion) and measurement plans.
* Responsibility for
** data & integration design
** between core clouds and marketing cloud (Data Cloud, MC Connect, APIs, platform events), incl. subscriber model, data extensions, consent & preference management (GDPR).
* Independent,
** customer-oriented, technical project management**; discovery, use case mapping, audience design and enablement for marketing & sales stakeholders.
* Interface between strategy, UX and technical implementation; creation of solution blueprints, data flows, mailings incl. HTML, CSS, AMPS scripts and governance guardrails (naming, structure, roles/authorisations).
* ** Requirements engineering
** and
** process analysis** (lead lifecycle, campaign ops, segmentation, scoring) as well as advice on best practices for deliverability, compliance & data quality.
* Hands-on in the operational setup:
Configuration, integrations, data preparation, QA, journey tests, release/cutover - always with an eye on scalability and maintainability.
* Optional: use of personalisation (Interaction Studio) and intelligence (Datorama) for real-time use cases and marketing analytics dashboards.#
** WHAT YOU BRING ALONG
*** Sound expertise in the
** Salesforce Marketing Cloud** (Engagement), incl. Journey Builder, Automation Studio, Contact & Subscriber Model, AMPscript/SSJS, SQL; experience with Account Engagement (Pardot) is a plus.
* Good understanding of
** Core Clouds** (Sales & Service):
Lead/Contact/Account/Opportunity model, Campaigns as well as MC Connect data synchronisation; experience with Data Cloud is a plus.
* At least
** three years of experience in automotive sales & marketing
** projects (OEM, importer, retail) with measurable impact on campaign performance and ROI.
* Strong
** requirements management
** skills and ability to translate business needs into scalable, compliant marketing architectures.
* Excellent
** communication and presentation
** skills; ability to present complex issues to business and tech stakeholders in an understandable way;
** fluent German** (C1+).
* High analytical and abstract thinking skills; confident in deliverability, consent management (GDPR), data governance and performance optimisation.
* Broad knowledge of Salesforce products, their features and configuration options; APIs, integrations and basic Dev Ops/versioning are an advantage.
* ** Must have**:
** Salesforce certification
** as Marketing Cloud Admin and Consultant
* Nice to have:
Salesforce certifications (e.g. Administrator/Consultant/Developer, Account Engagement Consultant, Data Cloud Consultant), experience with personalisation/intelligence and basic Python/JS for advanced automation.# #
** WHAT WE HAVE TO OFFER
** Discover new skills and improve your strengths, adapt your working day to your personal lifestyle, celebrate community, sustainability and diversity. And sweeten your working life with awesome perks and benefits!

** P
* *** rofessional & Personal Growth:
** Develop yourself both professionally and personally through training programs, free language courses, competence centers and an active tech community.

** Flexible Work-Life Balance:
** Benefit from hybrid work, workation, flexible hours, parental support and sabbaticals.

** Embrace Diversity & Sustainability:
** Engage in our…