NHL Germany Deutschland TikTok Social Media Manager

To develop, launch, and execute a social media strategy and high publishing cadence for the NHL's first international language Tik Tok account, NHL Deutschland, for the 2025/26 season.

The Social Manager will collaborate with the IMG team members, external freelancers and client stakeholders to maximise growth and engagement with this new account.

The right candidate will be a true Tik Tok native, unafraid of being on camera and delivering voiceovers to content on a daily basis, and engaging the next generation of hockey fans.

• Plan, research, and execute the launch and ongoing for the client's new Tik Tok channel in German
• Manage the day-to-day social output across the account, creating and ideating daily with the IMG team
• A true Tik Tok user and publisher is required as this role requires someone ready to lean into the platform, and bring in new fans
• This is not your standard journalistic approach to social - this is Tik Tok first, video first, personality first
• Working closely with our existing @NHLEurope and @NHLAUS accounts to align our tone of voice on Tik Tok
• Ensure all social tasks and requests are completed professionally, on time and to a high-quality standard - and if you are the right person, we'd love to talk
• Share knowledge with IMG team members and stakeholders to learn common lessons and achieve shared goals
• Monitor performance and output to stay up to date with social trends and features - with a good awareness of commercial limitations and copyright laws
• Work closely with the IMG team to ensure social content is shared effectively, timely and engagingly
• Work closely with the IMG x NHL team to ensure you're fully aligned with messaging in the market, and across all International channels as a whole
• Observe current industry trends, market changes and competitor output to ensure IMG can capitalise on emerging opportunities
• Identify Tik Tok collaboration opportunities with relevant European-facing accounts and build relationships with account stakeholders
• Virtually attend meetings to discuss, present and define both short and long-term content planning
• Be prepared to report on the games in a mixture of as they happen, and first thing in the morning (07:00 - 09:00) so the fans get the latest news, highlights, and more, when they wake up (and to cover some key games, for example, the Stanley Cup Final)
• In future, develop a strong network of local influencers and creators who can be relied upon to reach new hockey fans across Germany, and other relevant territories and can be considered as part of the NHL’s wider marketing strategy
• Be prepared to work flexible hours to ensure suitable coverage of the NHL’s regular season and postseason

• Excellent communication skills and the ability to work collaboratively and individually during live coverage, especially in European hours, and late American (ET) hours.
• Time-management and planning skills, with a proven ability to work to tight deadlines and prioritise multiple tasks
• Strong creative skills and the initiative to constantly seek to improve IMG's social presence
• A keen eye for detail and the ability to proofread, edit and fact‑check stats‑based copy both quickly and efficiently
• Confidence to discuss, plan and give feedback to both the internal leadership team and external partners
• Minimum of two years of professional experience in Tik Tok roles
• Excellent experience in creating social‑first vertical video that delivers performance on Instagram Reels both in terms of videos views and engagements
• Strong knowledge of Social Media trends and specific best practices for major platforms.
• Strong experience with Adobe Creative Cloud / Cap Cut
• Good knowledge of the NHL / wider hockey news cycle, including trade, key events, fan trends across Europe and North America and user preferences
• Strong knowledge of European and North American pop culture and the history and legacy of hockey and the NHL
• Knowledge of social media reporting tools and native platforms to ensure key metrics are reported and new features are utilised
• Ability to write and speak fluently in English is essential

Mid-Senior level

Contract

Marketing and Sales (Industries: Entertainment Providers)