Marketing Manager; medical BU

JOB SUMMARY

JOB SUMMARY: The Marketing Manager is responsible for driving product marketing strategies and initiatives to meet the business unit must wins and support better outcomes for all.

• Serves as a steward of assigned commercialized product categories.
• Develops and executes marketing strategies and plans within the product segment to meet or exceed net sales, gross margin, and market share targets.
• Understands needs of core customers as well as emerging customers who have the potential for future growth by spending time in the field with customers and distribution partners.
• Leverages customer and market knowledge and analysis to identify new growth opportunities.
• Maintains marketing content and collateral.
• Establishes KPIs with supporting monitoring and reporting of achievements.
• Analyzes market data to inform the company about changes in market share and competitive activity for the products overseen.
• Provides monthly product forecasting updates for financial and operational planning.
• Analyzes available data inputs to recommend annual product pricing adjustments.
• Collaborates with upstream marketing partners to collect market intel to identify customer needs and support commercialization of new innovation by developing and executing launch plans.
• Creates detailed business cases for sustaining products that reference relevant data sets to justify the best business decisions via quantitative and qualitative reasoning.
• Plans and supports execution of marketing campaigns and sales tools.
• Manages vendor relationships when the product category includes OEM products.
• Establishes presence as the subject matter expert aligned with presentations, training, and support of internal sales team, customer experience, technical service, channel sales and marketing, and end-users.
• Supports strategic initiatives across responsible product categories.
• Sets and manages project budgets.
• Interfaces with operations and engineering to provide ongoing product improvements, changes, and quality updates through the lifecycle of the assigned product categories.

• Ensures product is commercially available and properly represented in the Midmark customer experience center.
• Supports business unit programs, such as design workshops, as required.
• Plans and participates in trade shows.

Bachelor’s degree in business or related field. MBA desirable. 4+ years of experience in marketing or product management, or equivalent combination of education and experience.

• Ability to lead cross-functional teams
• Strong analytical and financial skills
• Proficient in understanding technical product aspects
• Healthcare products, medical devices or medical furniture experience preferred
• Strong written and verbal skills; experience making presentations
• Proficient in Microsoft Office applications, including Outlook, Excel, and Word
• Ability to employ AI-driven analytics to gain insights into market trends, optimize campaign strategies, and improve overall marketing efficiency
• Ability to leverage machine learning tools to automate data analysis and reporting, enabling more effective decision-making and resource allocation

• Provides leadership, coaching, and/or mentoring.
• May have direct reports.