Vice President of Retail Sales

Vice President of Retail Sales

Location:

Utah (Onsite)

Compensation:
Competitive executive base salary in the $190,000–$250,000 range, plus performance bonus commensurate with experience and revenue impact.

We’re seeking an experienced, results‑oriented Vice President of Retail Sales to lead and expand a high‑growth retail channel currently generating nine‑figure annual revenue. This role will oversee all aspects of the retail strategy — from national account management to independent retailer development — while building and leading a world‑class sales organization. The VP will report directly to the CEO and collaborate closely with operations, marketing, and product leadership to deliver sustained retail growth, operational excellence, and strong profitability.

• Develop and execute a comprehensive retail sales strategy to drive continued growth across U.S. and international markets.
• Build, lead, and mentor a high‑performing sales team capable of managing both large national accounts and independent retailers.
• Own strategic partnerships with key retailers including Target, Dick’s Sporting Goods, Scheels, Academy Sports, and similar national accounts.
• Expand and support independent and specialty retailers — from regional chains to single‑door stores — through tailored programs, training, and data‑backed assortment planning.
• Partner with marketing and operations teams to optimize product launches, promotions, and planograms across retail channels.
• Analyze sell‑in and sell‑through data to identify trends, optimize product mix, and increase repeat sell‑through at retail.
• Forecast and manage revenue and margin targets, ensuring alignment with company financial goals.
• Establish and refine CRM processes, account performance tracking, and sales reporting systems to enable scalable growth.
• Represent the brand with excellence at major retail meetings, trade shows, and industry events.

• 10+ years of progressive retail sales experience in consumer goods, with at least 5 years in a senior leadership role.
• Proven success managing and growing major national retail accounts (Target, Dick’s Sporting Goods, Scheels, Costco, Academy Sports, etc.).
• Track record of scaling a retail channel from high‑8‑figure to 9‑figure+ annual revenue.
• Deep understanding of both big‑box retail dynamics and independent/specialty channels.
• Strong leadership and team‑building skills — capable of recruiting, mentoring, and inspiring a high‑performance sales organization.
• Highly analytical and data‑driven approach to sales strategy, forecasting, and margin management.
• Excellent communication, presentation, and relationship‑building skills.
• Bachelor’s degree required; MBA or equivalent experience preferred.

• Competitive executive compensation package with performance‑based bonus.
• A leadership role with direct impact on company growth, product visibility, and long‑term brand success.
• Collaborative, entrepreneurial culture with strong brand momentum and market leadership.
• Opportunity to build and lead a team driving one of the fastest‑growing retail channels in the consumer goods industry.

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