Manager, Field Marketing

Company Description

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

POSITION TITLE
:
Field Marketing Manager

REPORTS TO
: VP Marketing, Salomon NAM

BUSINESS AREA
:
Marketing

LOCATION: Ogden, USA

TRAVEL: 50%

The Field Marketing Manager is responsible for delivering a consistent, and elevated consumer experience in epicenters. They are directly responsible for managing and developing the Field Marketing program and ensuring omnichannel execution across all categories in scope. This role works directly with sales directors, agencies, Salomon retail teams, trade teams and other partners to drive demand, aligned with campaigns, in epicenters.

The Field Marketing Manager is responsible for the return on investment of our field marketing program. To do this successfully, this role will be constantly auditing, evolving and instilling best practices in the field. Going hand in hand, this position is responsible for gathering consumer insights, industry trends, competitor benchmarking and product feedback through their team.

This role is responsible for supporting sell-through and driving consumer demand across the US, with a focus on epicenters. This position will own the overall playbook and toolkit for field marketing and ensure masterplan and calendar coordination with all activity.

Salomon categories:
Running, Outdoor, Sportstyle

Team Leadership and People Management

• Manage the US field marketing team
• Create the field marketing program scorecard by implementing KPIs directly related to the Salomon strategy
• Responsible for the field marketing team’s calendar and schedule
• Provide guidelines and tracking tools for budget management
• Directly responsible for coaching, feedback, reviews and career planning support
• Ensure excellent collaboration and communication with sales and retail teams
• Recommend and implement tools and platforms to track KPIs and relevant activity
• Vehicle management

In-Store Experience/ Trade Marketing

• This role manages the Associate Marketing Manager who is responsible for training. The Field Marketing Manager will ensure the handoff to the trade marketing team, retail and sales teams and consistently assess the effectiveness of the training. While the Associate Marketing Manager is responsible for training, this role has direct accountability for this function.
• Work closely with the trade marketing team. This includes the hand over of the seasonal in-store marketing playbook. The Field Marketing Manager is responsible for working with the trade team to ensure training, demos, seeding and VM needs align with our masterplan calendar.
• Work with the trade team to make sure we are defining and supporting the right accounts and doors aligned with our wholesale strategy.
• Co-Create sell-through contests
• Ensure point-of-purchase displays and merchandising guidelines reflect our “shopper experience framework” and work to equipe teams with relevant POP materials
• Recommend swag and other…