Tasting Room Sales - Part Time

Before Oakville became an appellation, before Groth made the first 100-point wine in Napa, the vineyard was born from a family dream, the friendship of neighbors, and a huge leap of faith. Over 40 years later, Groth remains 100% family owned and operated by the Groth family. Today, Groth sustainably farms two estates totaling 165 acres with the dual goals of producing the highest-quality, most elegant wines possible, while caring for our estate for future generations.

The ideal candidate should enjoy working as part of a team, have exceptional communication and interpersonal skills, relate warmly with customers and co-workers, maintain a sense of humor, and remain composed in any work environment.

In addition to delivering exceptional hospitality, the Tasting Room Host plays an active role in driving direct-to-consumer sales and growing the Groth Wine Club. This position requires the ability to engage guests in meaningful conversation, identify opportunities to recommend wines and experiences, and confidently invite guests to continue their relationship with Groth through purchases and membership—always in a manner that is authentic, guest-focused, and aligned with the Groth brand.

• Greet, welcome, and share our story with all tasting room guests.
• Set up, execute, and break-down tastings.
• Conduct small group walking tours and ATV tours of the winery facility and vineyards.
• Regularly host up to 3 wine tasting groups at a time.
• Describe Groth’s wines, winemaking techniques, and winery history; answer visitors’ questions professionally and accurately.
• Actively engage guests to understand preferences and recommend wines, experiences, and Wine Club membership based on interests.
• Confidently and professionally invite guests to join the Groth Wine Club and complete wine purchases as a natural extension of the experience.
• Support individual and team sales and Wine Club enrollment goals while maintaining a hospitality-first, guest-focused approach.
• Assist with the proper and complete opening and closing procedures for the winery.
• Efficiently handle routine purchasing transactions.
• Capture customer data efficiently and accurately enter data into the customer account.
• Keep the tasting room orderly, tidy, and inviting, and alert management when tasting room inventory/products are low.
• Ensure proper protocol for checking and responding to email and voicemail inquiries.
• Provide general tourist information in person, through email, and over the phone.
• Restock wines.
• Be present at all hospitality special events, as required. This may include modified hours.
• Wash and polish glassware for the Tasting Room.
• Print and stock tasting room materials.
• Represent the winery at outside functions as required.
• Assist with the display and décor of retail items and wines as needed.
• Perform other duties and special projects as assigned.

• Positive, can-do attitude.
• Strong time management skills.
• Strong enthusiasm for wine.
• Flexibility with changing roles and job responsibilities.
• Energetic multi-tasker who can think quickly on their feet.
• Detail-oriented.
• Dependable.
• Focus on providing great hospitality and customer service.
• Professional appearance and upbeat demeanor.
• Computer knowledge, including Microsoft Outlook and Word.
• Knowledge of POS and reservations systems (Commerce 7 and Tock are a plus.)
• Comfortably discusses pricing, wine club benefits, and purchase options with guests in a confident and approachable manner.

• This position requires reliable weekend availability.
• 1-2 years of experience in a customer service setting.
• Flexibility and willingness to occasionally work beyond scheduled hours.
• Ability to stand and walk for long periods of time.
• Acts to the Groth values.
• Strong code of ethics and high level of integrity.
• Must be able to lift 40 pounds repeatedly.
• Must be able to work weekends and holidays.
• Must be at least 21 years old.

The physical requirements listed are representative of those that must be met by an employee to successfully perform the essential functions and key responsibilities of this position.

The ability to work in a constant state of alertness and in a safe manner at all times. Frequent operation of computer and other office equipment, the ability to sit at a workstation for long periods of time, stand, walk, climb stairs, bend, lift, twist, pull, push, carry, grasp, reach, and stoop as needed, and to occasionally lift and carry items up to 40 pounds.

Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.