Segment Campaign Manager - Vocational; Marketing Ontario

Segment Campaign Manager - Vocational (12 Month Contract)

Basis:

Fixed Termp>

Area of Interest:

Marketing

Location:

Oakville, Ontario

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third‑party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimise fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast‑paced, ever‑changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities — ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture.

Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out ourblog and follow us @Inside Geotab on Instagram . Join ourtalent network to learn more about job opportunities and company news.

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Segment Manager who will spearhead the development and execution of high‑impact, integrated segment marketing campaigns that directly contribute to achieving revenue objectives. The projects will vary in scope, complexity, and affected business area. If you love technology, and are keen to join an industry leader — we would love to hear from you!

As a Segment Campaign Manager, your key area of responsibility will be spearheading the development of strategic annual demand generation plans and full‑funnel marketing initiatives to maximise lead conversion and pipeline generation. You will also be responsible for budget management, including routine spend optimisation and ROI analysis. You will need to work closely with Geotab’s Marketing Automation, Revenue Operations, Sales, Content, Creative, and Digital teams, as well as communicate with external agencies and vendors.

To be successful in this role, you will be a strategic, data‑driven, and results‑oriented professional with exceptional verbal and written communication skills and the ability to influence across all organisational levels. In addition, the successful candidate will have strong project management and analytical skills, with a proactive approach to identifying innovative ideas and managing multiple priorities in a fast‑paced environment.

Develop and manage the end‑to‑end segment campaign marketing strategy, including campaign planning workbooks and strategic annual campaign plans, to drive new customer acquisition, account expansion, and customer retention.

Partner with segment marketing, product marketing, channel marketing, and business development to ensure alignment of campaign strategies with overall segment business goals.

Collaborate with Marketing Automation, Revenue Operations, and Sales teams to develop dynamic nurturing campaigns, optimise marketing qualification methodology for lead pass‑through, and manage the lead pipeline from MAL to closed‑won/lost.

Forecast, monitor, and analyse campaign metrics against KPAs to inform future campaign plans, optimise budget allocation, and deliver marketing ROI analysis and performance tracking. Champion continuous improvement by actively developing skills and identifying opportunities to enhance campaign processes and tools, including the evaluation and…