Marketing Automation

We are looking for an experienced, creative, and skilled Senior Marketing Automation Manager with a passion for digital marketing to join our dynamic team!

This is a full-time position for candidates located within drive time of our Studio in Oakville, Ontario, Canada.

If the following items match your skills, please read further for the full job description, we’d love to hear from you!

• You love building lead generation funnels that drive ROI for clients
• You’re a whiz with all things Hub Spot, Mail Chimp, Campaign Monitor and Sales Force (nice to have)
• You are skilled at building out chatbots and staying up to date with AI trends and capabilities
• You excel at identifying growth marketing opportunities in CRM data to create sustainable and successful automations

Candybox Marketing is an award-winning, full-service digital marketing agency with a studio in Oakville, ON. We specialize in CRO, SEO, PPC, Web Design + Development, Branding, Social Media and Multimedia.

🏆 Listed on Canada’s Fastest Growing Companies 7 years in a row
🏅 Certified as a Great Place to Work )
🍬 We make the web sweet, and we want you on our team.

Start Date: ASAP

ONBOARDING & DISCOVERY

• Partner with clients across a variety of industries to define objectives and establish a structured plan for inbound and outbound marketing automation services
• Lead client kick-off calls and follow department onboarding processes and questionnaires to ensure accurate discovery and successful implementation
• Audit existing CRM environments and data quality where applicable
• Ensure strict adherence to confidentiality and data governance standards when handling client data
• Align expectations, timelines, and success metrics prior to blueprint development

STRATEGY & CRM BLUEPRINT DESIGN

• Design and document the CRM blueprint, including:
• Customer and prospect journey mapping
• Lead lifecycle stages
• Handoff processes between marketing and sales
• Present CRM blueprints and automation strategies to clients, incorporating feedback, revisions, and approvals
• Define reporting framework and KPIs aligned to client business goals

BUILD & IMPLEMENTATION

• Configure and maintain marketing and sales automation systems, including:
• Custom data properties and form fields
• Database hygiene and clean‑up
• Tracking infrastructure
• Deployment of marketing and sales enablement programs
• Hub Spot workflows and Linked In Rapid Connect sequences
• Build and execute automation workflows, email sequences, and nurture programs aligned to client objectives
• Create and manage segmentation lists using buyer personas, lifecycle stages, behavioral data, and campaign engagement
• Develop email and landing page templates and activate marketing automation modules to maximize platform utilization and ROI

MEASUREMENT & OPTIMIZATION (ONGOING)

• Analyze performance metrics and provide actionable insights, including:
• Lead and revenue attribution
• Conversion rates
• Workflow effectiveness
• Track and analyze leads and revenue across marketing channels
• Continuously optimize automation workflows and communication sequences to improve digital transformation and business growth outcomes
• Collaborate with the Campaigns Team to support ads analysis and integration with automation strategies when required
• Prepare and present monthly client reports with insights, recommendations, and next steps

GOVERNANCE & OPERATIONS

• Maintain compliance with applicable legislation and best practices (e.g., CASL, PIPEDA, GDPR, where applicable)
• Stay current with industry trends, Hub Spot functionality, Linked In automation capabilities, and CRM best practices
• Maintain accurate time tracking in Forecast and project updates in  in accordance with department processes

• 3+ years marketing experience
• Working knowledge of Hub Spot, Salesforce, Campaign Monitor, Mailchimp and email automation/CRM tools
• Understanding of inbound marketing, outbound marketing, landing pages and conversion tracking
• Experience in design and image creation
• Easily learn new software (reporting, tracking etc)
• Proficient in an Apple and Google Drive environment

• Act with Integrity
• Self‑Managed
• Adaptable
• Accountable
• Do what you say you…