Marketing Programs Specialist - Demand Generation

The Opportunity:

Marketing Programs Specialist – Demand Generation

We are looking for a talented and results-driven Marketing Programs Specialist to lead and execute growth-oriented marketing campaigns as part of our Demand Generation team. As the Marketing Programs Specialist, you will be responsible for owning and executing marketing campaigns for our specialized product portfolio. This role is instrumental in driving demand, expanding our products’ footprint in our sphere of influence, and building collaborative relationships with internal and external stakeholders.

• Campaign Strategy and Execution
  • Develop and implement end-to-end marketing campaigns for our product portfolio to drive qualified pipelines.
  • Create detailed campaign plans, including objectives, target audience segmentation, messaging, and channel selection.
  • Drive the execution of campaigns through various channels, such as digital marketing, events, webinars, and content marketing.
• Lead Generation and Conversion
  • Drive demand through innovative and effective lead generation strategies.
  • Optimize lead nurturing processes to convert leads into high-quality opportunities for the sales team and direct website sales.
  • Track and analyze KPIs to measure campaign effectiveness and adjust strategies accordingly.
• Cross-Functional Collaboration
  • Work closely with a cross-functional marketing team to ensure seamless execution of campaign plans.
  • Collaborate with product marketing to align messaging and positioning with overall business goals.
  • Work with the Business Development team to ensure lead conversion success and refine messaging and approach.
  • Engage with the sales team to understand their needs and incorporate feedback into campaign strategies.
• Business Growth Alignment
  • Collaborate with sales and product marketing teams to align marketing efforts with overall business growth goals.
  • Analyze market trends and competitor activities to identify opportunities for growth.

• 3+ years of relevant work experience — SaaS experience advantageous.
• Proven experience in developing and executing successful marketing campaigns.
• Strong understanding of demand generation, lead nurturing, and conversion strategies.
• Ability to track metrics, analyze, and adjust.
• Excellent project management and organizational skills.
• Effective communication and collaboration skills, with the ability to work cross-functionally.
• Experience using Mar Tech tools – Pardot and Salesforce are a plus.

This position will be hybrid with 3 days/week in our Oakville, ON (or ATL, GA) office.

$70-80K base. We believe in openness, so we publish our range from the start. Where an offer will land depends on your background, strengths, and how you’ll contribute to the work ahead.

At Euna Solutions, we carefully foster a work environment where employees have a safe space for creative and intellectual freedom, and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunities for professional growth and advancement.

• Competitive wages
• Wellness days – extra-long weekends twice a year
• Community Engagement Committee – giving back to local communities
• Flexible workday – accommodations per role
• Health and dental benefits (available upon request)
• Culture committee – events for holidays, special occasions, and fun

We believe the future of work is human + AI. At Euna Solutions, we encourage our team members to leverage AI tools to enhance creativity, efficiency, and decision-making. We’re looking for people who are curious about emerging technologies, eager to experiment, and committed to using AI responsibly to augment—not replace—their expertise. If you enjoy exploring new ways to solve problems, learning continuously, and applying AI to make your work smarter and more impactful, you’ll thrive here.

Euna Solutions® is a leading provider of purpose-built, cloud-based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration. Designed to enhance efficiency, collaboration, and compliance, Euna Solutions supports more than 3,400 organizations across North America in building trust, enabling transparency, and driving community impact. Recognized on Government Technology’s Gov Tech 100 list, Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions.

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