Digital Organizing & Communications Director

About Seed the Vote

Seed the Vote is a grassroots, social justice organization mobilizing volunteers to defeat right-wing politics by supporting the electoral work of grassroots organizations in battleground states. We are dedicated to building the long-term power of working-class communities and communities of color.

Seed the Vote seeks a strategic, creative, and dynamic Communications Director to own and lead our digital organizing and communications strategy to reach thousands of potential volunteers in the fight for a just democracy. This is a senior leadership role for an experienced digital organizer and communicator with a focus on top-of-the-funnel organizing as well as list engagement. You are an architect who can direct and execute a comprehensive strategy to grow our reach;

inspire people to take action with Seed the Vote; and advance the political analysis, commitment, and engagement of our base. You will translate complex electoral and organizing work into compelling stories across all platforms, manage a growing team, and serve as a key thought partner in shaping our public identity. This position reports directly to the Managing Director and will work closely with the Organizing and Fundraising teams.

The following responsibilities are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel classified in this manner.

• Develop, lead, and execute Seed the Vote’s integrated communications and digital strategy to grow, engage, and inspire our volunteer base.
• Collaborate across the organization to support fundraising, recruitment, events, and educational programming.
• Serve as a lead thought partner to the Executive Director and senior staff on message development, narrative framing, and rapid-response strategy.
• Guide organizational content planning, identifying key opportunities in the news and political cycle to advance our mission.
• Steward the organization's brand voice, ensuring consistency, impact, and alignment with our social justice values across all touchpoints.
• Ensure data-informed decisions by tracking engagement metrics and applying insights to strengthen our communications.

• Lead strategies to grow our reach, have an effective ladder of engagement to actively engage a growing audience & list.
• Oversee the management, growth, and engagement analytics of all digital channels (social media, email, web, text for P2P recruitment).
• Use data-driven insights to refine strategy, deepen supporter engagement, and expand our audience.
• Guide the creative direction for graphics, video, and other digital content.
• Ensure clear processes for media inbox management, spokesperson referrals, and file organization, including delegation and tracking.

• Lead and manage the communications team, fostering a culture of excellence, collaboration, and professional growth. The team will include at least 1 other full time temporary staff position, as well as a group of super volunteers.
• Oversee the work of contractors, designers, videographers, and other external vendors, including budgeting and management.
• Along with other comms staff, manage the volunteer communications committee, leveraging volunteers with comms and digital organizing experience to expand our capacity - ensure clear structure, effective facilitation, and role/assignment clarity.

• Oversee the creation of powerful, strategic content for email, social media, web, press materials, and supporter toolkits.
• Ensure all communications translate on-the-ground organizing work and complex political strategy into clear, compelling, and actionable narratives for diverse audiences.
• Develop core messaging, talking points, and editorial guidance for campaigns, partnerships, and organizational priorities.
• Cultivate and manage relationships with political, movement, and progressive media to shape coverage and amplify our work.

• An Organizer at Heart:
  You are motivated…