Digital Organizer, Digital Marketing

Overview

California Nurses Association/National Nurses United (CNA/NNU) is seeking a Digital Organizer to join its Communications team. The position involves developing digital campaign strategy to identify, recruit, and cultivate new organizing leads as well as supporting local, state, and national campaigns (collective bargaining, legislative, regulatory, and other priority campaigns).

NNU is the nation’s largest union and professional association of registered nurses, and at the forefront of national efforts to transform the health care system toward a single-payer model, and to advance progressive social change.

This position is based in Oakland, California or Los Angeles, California.

• Work closely with internal teams to develop and execute digital communications strategies, leveraging email, peer-to-peer texting, digital ads, social media, web, and other tools to complement overall campaign strategies.
• Build a ladder of engagement to move supporters from online to offline action, with an emphasis on moving organizing prospects toward forming unions in their facilities.
• Develop concepts and creative for dynamic email campaigns to engage our list of nurses, health care workers, and community supporters.
• Plan and implement short-term peer-to-peer texting campaigns in support of union campaigns; provide training and support for staff and volunteer users of peer-to-peer texting tools.
• Coordinate with the social media team on paid social media ad campaigns in support of organizing and other union campaigns, including onboarding of newly acquired names and treatment of these names in email and texting campaigns.
• Collaborate with the social media team on the development and promotion of organic social media content that reflects campaign priorities.
• Build, test, and deploy online action pages, surveys, and other online forms as necessary in support of campaign priorities.
• Provide regular reporting and analysis of digital campaign performance for stakeholders.

• 2-3 years of experience in digital communications, preferably focused on union organizing or union communications. We will consider training a candidate with extensive experience on political campaigns.
• Experience using digital organizing tools such as Action Kit, Thru Text, Slack, Asana, Google Suite, etc.
• Excellent writing with ability to meet short deadlines.
• Graphic design experience is a plus.
• Video and photo editing experience is a plus.
• Demonstrated interest in labor unions, health care, and a commitment to social justice.
• Commitment to organizational discipline; ability to work in a dynamic, fast-paced environment.
• Ability to troubleshoot technical issues and create solutions for long-term needs.
• Strong interpersonal skills; able to work well as part of a team and on solo tasks.
• Willingness to work hours and schedule as needed to complete projects and support organizational campaigns.
• Compensation: competitive salary depending on skills and experience, $93,618 - $114,501; generous benefits including comprehensive family health and dental plan and pension.

Please send a résumé, cover letter, and up to 3 writing samples in PDF or Word format and complete the online application. Only applications submitted on the union website with the required form will be considered: https://(Use the "Apply for this Job" box below).-organizer

The California Nurses Association/National Nurses Organizing Committee is a premier organization of registered nurses and a leading labor and professional organization in the U.S. We are seeking a like-minded professional who believes in our mission to join our Digital Organizer.

CNA/NNOC is committed to Equal Opportunity and to considering applicants of all ages, races, sexual orientations, national origins, ethnicities, and religions. We encourage people from diverse backgrounds and experiences related to our core organizational values and objectives to apply.